MAM
Skootr engages M&C Saatchi February as creative agency to lead design & communication
Mumbai: Skootr, India’s foremost premium managed office space provider, has partnered with M&C Saatchi February. The New Delhi-based agency has been mandated with the strategy, design & communication requirements of the brand in 2023.
With a focus on grade A assets, curated services, and bespoke design, Skootr is revolutionizing the way workspaces function by creating inspiring environments that enhance productivity. Currently managing over 1 million sq. ft. of office space across 20 centers in key cities such as Delhi, Noida, Hyderabad, Jaipur, Gurugram, Bengaluru, Chennai and Mumbai, Skootr has garnered a growing portfolio of international and national clients.
Skootr co-founder & director Anuj Saxena expressed his confidence in the collaboration, stating, “We have partnered with M&C Saatchi February due to their expertise in brand strategy, design, and creative communication across various channels. Our goal is to establish ourselves as leaders in the office space industry.”
Skootr head of marketing & communications Ekta Dewan emphasized the alignment between Skootr and M&C Saatchi February, stating, “Both Skootr and M&C Saatchi February share a design-first philosophy. This collaboration will enable us to reach new audiences through digital, social, and traditional channels, while supporting our business objectives in the years ahead.”
M&C Saatchi February managing director Gopal Krishnan highlighted the agency’s experience in the hospitality sector, particularly with esteemed brands like Accor Group, Raffles, and ibis. He stated, “With our recent involvement in multiple projects within the hospitality industry, we are well-equipped to showcase Skootr’s design and hospitality expertise to the world.”
The collaboration between Skootr and M&C Saatchi February holds significant promise, with the aim of elevating workspace experiences and reinforcing Skootr’s position as a pioneer in the managed office industry.
With return to office continuing to pick momentum in 2023 across sectors and employees seeking evolved workspace experiences, this partnership calls for exciting times.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
