Brands
Anushka Sharma backs millet based health food brand Millé
Mumbai: Following the success of its childrens’ food brand Slurrp Farm, a 100 crore brand in 2023, health food startup Wholsum Foods recently launched its second brand Millé offering high plant protein, fibre-rich, millet-based health foods to customers of all ages. Combining the goodness of millets, lentils, and legumes, Millé is the perfect choice for health and fitness-conscious customers looking to enhance their meals with quality plant protein. With the increasing focus on wellness post-COVID-19, Millé’s range of delicious, nutritious products offers customers healthy food options with high plant protein and fibre, all-natural ingredients, and very low sugar. Its range of daily foods and snacks currently includes breakfast cereals, pancakes, cake mixes, and gluten-free grain alternatives to rice and wheat.
Wholsum Foods brand ambassador and Bollywood actor Anushka Sharma, who invested in the company in 2022 having been a customer of Slurrp Farm, took to Instagram to share glimpses of a typical day in her busy life. Known as an advocate of healthy living and sustainable eating, she shared how adding Millé to every meal is helping her stay active and light through the day, fight cravings, and enjoy healthy indulgences.
Launched in 2023 – the UN declared ‘International Year of Millets’, Millé is an innovative supergrain company actively promoting the consumption of the nutrient-rich, climate-smart grain which uses very little water and no fertilisers or pesticides. Working closely with a diverse group of stakeholders including leading Indian and international chefs as well as nutritionists and farmers, Millé is playing an important role in the movement to bring millets – known as the ‘mother of all grains’- back to contemporary food culture.
“Wholsum Foods has consistently brought us delicious millet-based foods over the last 7 years and the company has built a lot of trust. Millé offers the perfect combination of high plant protein and fibre that helps you eat right and live an active, healthy, fulfilled life at any age. We’re happy to be a part of the millet movement which is bringing this ancient climate-friendly supergrain back to the mainstream,” said Wholsum Foods investor, and Bollywood actor Anushka Sharma.
“Millé is a supergrain food company that brings the health-conscious consumer fabulous, sustainable food, which is backed by science, rooted in traditional knowledge and easy to prepare. Millé offers our customers healthy food options with increased plant protein which comes from the unique combination of millets with lentils and legumes. With rising diabesity, cardiovascular diseases and an unhealthy eating culture, Millé helps people make a positive change towards a holistically healthier, happier way to eat using ancient supergrains that are inherently good for you and good for the planet,” mention Wholsum Foods co-founders Shauravi Malik and Meghana Narayan.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
