Brands
Marico launches Saffola Oats Gold
Mumbai: Marico Ltd, one of India’s leading FMCG companies, has expanded its Oats portfolio with the launch of Saffola Oats Gold. This addition to the Saffola Oats portfolio promises to delight the consumers as it brings the goodness of oats with the inclusion of Millets (Jowar), making it a tastier breakfast experience. The all new Saffola Oats Gold has soft grains and a creamy texture that makes it a versatile option for those looking for a quick, nutritious, and delicious breakfast.
The Indian food habit is primarily cultural where consumers seek healthy options but also look for a great consumption experience and palate preferences. There is an increased inclination for nutrient-dense ready-to-cook food products that enriches their taste experience, especially during the most important meal of the day – breakfast. Recognizing this need, Marico through its latest Saffola Oats Gold, aims to provide a tasty and healthy breakfast option to its consumers to support their healthier lifestyle.
Saffola Oats Gold provides the goodness of Oats with the added benefits of Millets, which are rich in fibre, protein and contain iron that kick-starts your metabolism and replenishes your energy levels for the day ahead. This makes it an ideal choice for individuals leading a fast-paced lifestyle, providing the energy they need to stay productive throughout the day. Additionally, Saffola Oats Gold helps in weight management and reduces the risk of hypertension. The added advantage of its super creamy texture promises to enrich breakfast experiences and make mornings delightful.
Speaking on the new launch, Marico Ltd COO – India Business and CEO – New Business Sanjay Mishra said, “Saffola has become synonymous with healthy products that do not compromise on taste. In line with this promise, we are delighted to bring to our consumers, our latest innovative offering – Saffola Oats Gold. Our super creamy oats with the goodness of millet offers a delightful start to the day.”
With this new launch, we are expanding our range of millet-based products, which already includes popular offerings like Munchiez and Saffola Masala Oats Karara Crunch. By embracing millets in our product portfolio, our aim is to align with the government’s vision of promoting millets as a sustainable and nutritious food source” he added.
The all-new Saffola Oats Gold comes in 1.5kg pack sizes for Rs 400/-. It is available across the country in modern trade and e-commerce platforms.
Marico Ltd has been successfully innovating and reinforcing its leadership position in the healthy and ready-to-cook foods category over the past few years, with its unique premise of providing healthier options to consumers without compromising on taste.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
