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L Catterton invests $60 million in Drools

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Mumbai: Drools Pet Food Pvt. Ltd., India’s pet food brand, has announced the successful completion of funding with L Catterton (LVMH), the world’s leading consumer growth investor. The private equity firm has invested $60 million in Drools, which amounts to 10 per cent of the company’s valuation, making it one of the largest investments till date in the pet care industry in India. This builds on L Catterton’s longstanding track record of growing pet food businesses across the world and marks its foray into the sector in India.

Founded by Fahim Sultan in 2010, Drools Pet Food Pvt. Ltd. has achieved remarkable success as an MNC pet food company and emerged as the market leader in India, commanding a significant 38% market share. Expanding its reach globally, the brand now exports its products to over 22 countries, including Australia, Israel, and the UAE. With ambitious plans to enter the Russian market this year and the United States in the near future, Drools is poised for further international growth. Backed by a dedicated sales force of 1,800 employees out of a total of 3,400, the brand’s products are available at an extensive network of 34,000 retail outlets nationwide. The company also runs on SAP, Salesforce and other technology platforms.

With the largest manufacturing capacity in the sector, Drools operates three state-of-the-art production facilities and a consolidated warehouse facility spanning a consolidated area of 8-lakh sq. ft. This robust infrastructure enables Drools to cater to a vast number of pets, offering a diverse range of 650 SKUs, with 50 per cent of the prescription diet coming from the brand. Notably, Drools also holds the distinction of being India’s leading cat food brand. The brand feeds the maximum number of pets in the country and consistently delivers a wide range of assortment that meets the evolving needs of discerning pet parents in India.

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The investment from L Catterton is a significant milestone for Drools, validating its innovative approach to the pet food industry and positioning the company for strategic expansion. The funding will be utilised to enhance manufacturing capabilities to meet the growing demand for high-quality pet food products. Additionally, it will accelerate the company’s retail plan, bolster the marketing budget, and attract top talent to support future growth.

Drools Pet Food Pvt. Ltd. founder Fahim Sultan, remarked that this development emphasised the company’s commitment to sustainable long-term growth as a key element of its overall strategy. He said, “At Drools, we are dedicated to driving sustainable growth that aligns with our core values. Our focus is on building a strong foundation for the future by delivering high-quality pet food products while embracing responsible business practices. This partnership will unlock a new phase of growth as India’s developing pet market matures across metros, as well as Tier 1 and Tier 2 cities.  This funding milestone enables us to further solidify our position in the market and continue our journey towards creating a positive impact in the pet food industry. L Catterton’s expertise and ability to create value for companies in the pet food sector is well known across the industry. We are keen to leverage its consumer insights, operating know-how, as well as commercial network to further strengthen our brands and recruit talent as we see many years of secular growth ahead.”

Drools Pet Food Pvt. Ltd. CEO & veterinarian Shashank Sinha, believes that this new development would play a major catalyst in the company’s long-term plans. “We are thrilled to have secured this funding, which will play a vital role in driving our company’s growth and expansion strategies. With the support of our new partner, we will strengthen our production capabilities, expand our retail footprint, and invest in strategic marketing initiatives. This investment reflects the confidence in our business model and our commitment to providing superlative pet food products to our customers,” he said.

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“What truly differentiates Drools is its ability to manufacture high-quality products across the price ladder and make them available to pet parents via every relevant channel, be it online on Amazon or Flipkart, or offline in over 34,000 points of sale spanning specialty vet shops, veterinary clinics, and general trade stores,” commented L Catterton Asia partner Anjana Sasidharan. “Its focus on product quality has helped it become a brand that has gained a reputation for providing high protein content at value-for-money price points, cultivating a very loyal base of customers. This is an exciting time to be entering the country’s pet food market, which we believe is at an inflection point, and we look forward to working closely with the Drools team to further scale its business.” L Catterton has significant experience building brands in the pet food space across the world. Current and past investments in the sector include Butternut Box, Canidae, Inspired Pet Nutrition, Instinct, JustFoodForDogs, Lily’s Kitchen, Old Mother Hubbard, Partner Pet, Petlove, Pure & Natural, and Rachael Ray Nutrish. In India, the company has made investments in renowned consumer brands such as FabIndia and Sugar Cosmetics.”

With the funding boost, Drools aims to ramp up its production capacity, streamline operations, and strengthen its distribution network. The company will focus on expanding its retail stores network while leveraging e-commerce channels to reach a wider customer base. With a portfolio encompassing renowned dog and cat food brands such as Drools, Pure Pet, Meat Up, Canine Creek, and Kitty Yum, making it the largest seller in the segment on Amazon with a 100% e-commerce presence.

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Brands

Page Industries posts steady Q3 growth, declares Rs 125 interim dividend

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MUMBAI: It’s time to brief the markets: Page Industries is showing that even when regulations tighten, it can still keep its footing in the innerwear business. The Bengaluru-based apparel major has reported its financials for the quarter ended 31 December 2025, delivering a performance that remains steady and well put together.

The company’s top line showed plenty of elasticity this quarter. Revenue from operations stretched to Rs 1,38,675.71 lakhs, a healthy jump from the Rs 1,29,085.82 lakhs reported in the preceding quarter. Compared to the same period last year, which stood at Rs 1,31,305.10 lakhs, it’s clear the brand’s grip on the market isn’t loosening. Total income for the quarter, including other finance gains, reached a comfortable Rs 1,39,919.03 lakhs.

However, it wasn’t all smooth silk. The Government of India’s new unified Labour Codes, covering everything from wages to social security, officially kicked in on 21 November 2025. This regulatory shift forced Page Industries to account for a one-time “exceptional item” cost of Rs 3,500.42 lakhs to cover incremental employee benefits and related obligations. Despite this Rs 35-crore legislative snag, the underlying business remained robust. Profit before tax stood at Rs 25,625.35 lakhs after the exceptional hit, and without that one-off cost, the figure would have been a more muscular Rs 29,125.77 lakhs. Net profit for the quarter came in at Rs 18,953.64 lakhs.

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Total expenses rose to Rs 1,10,793.26 lakhs, driven largely by raw material consumption of Rs 30,162.65 lakhs and employee benefits of Rs 23,310.66 lakhs. Even so, the company’s operational strength ensured the bottom line remained firmly stitched together.

For shareholders, the news is particularly “fitting.” The Board has declared a third interim dividend for 2025-26 of Rs 125 per equity share. The record date has been set for 11 February 2026, with the payment scheduled on or before 6 March 2026. This follows two previous interim dividends of Rs 150 and Rs 125 declared earlier in the financial year, reinforcing the company’s commitment to sharing the spoils of its success.

Looking at the nine-month stretch ending December 2025, Page Industries has amassed total income of Rs 4,04,090.59 lakhs, with total comprehensive income of Rs 58,231.49 lakhs. While the basic earnings per share for the quarter dipped slightly to Rs 169.93, compared to Rs 183.48 in the same quarter last year, the year-to-date EPS remains a solid Rs 524.57.

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Auditors at S.R. Batliboi & Associates LLP have given the results a “limited review” thumbs up, reporting no material misstatements. It seems that, as far as Page Industries is concerned, the business remains as well-constructed as its famous Jockey briefs.
 

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