MAM
Park Avenue Fragrance unveils TVC Campaign ‘Spray Kar, Aage Badh’
Mumbai: Park Avenue has launched a TVC campaign featuring its newly appointed brand ambassador actor Siddhant Chaturvedi. Park Avenue’s proposition revolves around the idea that we all experience nervousness when attempting something for the first time. To showcase this relatable experience, Park Avenue has partnered with Chaturvedi, known for his charismatic performances.
In a unique collaboration, Chaturvedi not only stars in the TVC but also lends his soulful voice to the captivating song that sets the mood for the ad.
Conceptualised by Wunderman Thompson, the TVC shows Chaturvedi playing the role of a rockstar in a band. However, the nerves get the best of him momentarily, reflecting the inherent apprehension we all encounter when facing new challenges. This is where Park Avenue Fragrance Deo for Men steps in as the ultimate confidence booster.
In this film, the centerpiece is the stage-dive that Chaturvedi makes into an enthusiastic crowd. He is performing in the rock concert quite comfortably but is nervous about his first stage-dive. That’s when Park Avenue gives him the confidence to boldy go ahead and make the stage-dive.
Commenting on the campaign, Park Avenue CMO Pooja Sahgal said, “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognizes the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalized touch to the campaign.”
Being appointed as brand ambassador for Park Avenue Fragrances, Chaturvedi said, “Park Avenue fragrances are the preferred deodorants of choice for today’s generation. Nowadays, the youth are seeking new things and participating in new experiences. But sometimes they lack confidence or have doubts about taking the first step. Park Avenue Fragrances gives you the confidence to boldly go ahead. I resonate strongly with these values as well – I understand that sometimes you feel nervous before trying something new and you may need that boost or edge to boldly go forth. The brand offers a wide range of fragrances under both the Classic and Signature ranges – I personally prefer the Good Morning aerosol to give me a perfect start to the day.”
The deodorant’s unique formulation has captivating fragrances, ensuring freshness and confidence throughout the day. With its refreshing scent, Park Avenue Fragrance Deo for Men helps men conquer their fears and boldly go forth in every situation.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
