MAM
Adgcraft bags PR mandate for Aarya Automobiles
Mumbai: Aarya Automobiles, a leading player in the automotive industry, is delighted to announce its partnership with Adgcraft, a new age PR agency, as its communication partner for the highly anticipated launch of their flagship electric vehicle (EV) bike, ‘Commander’. This strategic alliance will further strengthen Aarya Automobiles’ presence in the electric vehicle market while leveraging Adgcraft’s expertise in crafting compelling brand stories and executing strategic communication campaigns.
Adgcraft’s specialized EV PR wing will work hand in hand with Aarya Automobiles to drive branding, communication, and market positioning initiatives. The team comprises more than a decade of experience in EV Content Management, Media Relations domain who will work closely with Aarya Automobiles team to leverage the launch in an efficient manner.
As the world shifts towards sustainable transportation, Aarya Automobiles has been at the forefront of innovation and electrification. The company’s commitment to eco-friendly mobility solutions has led to the development of ‘Commander,’ a high-end EV bike that combines cutting-edge technology, performance, and style.
Speaking on the collaboration, Aarya Automobile director Tushar Chhabhaya said “As a founder of Aarya Automobile, I am thrilled to announce our partnership with Adgcraft as our PR agency. In this dynamic world of automobiles, it is crucial to have a team that understands our vision, values, and the pulse of our industry. Adgcraft’s expertise in crafting compelling narratives, its strategic approach, and their commitment to excellence align perfectly with our brand. Together, we will accelerate our reach, captivate our audience, and drive our success to new horizons. This collaboration marks the beginning of an exciting journey, and I am confident that Adgcraft will play a pivotal role in propelling Aarya Automobile to greater heights.”
Adgcraft is equally excited about the partnership and the opportunity to work with Aarya Automobiles. “We are honored to be chosen as Aarya Automobiles’ communication partner for the launch of ‘Commander.’ It is an extraordinary EV bike that represents the future of sustainable transportation, Our team is dedicated to creating a strategic communication plan that will captivate the audience, showcase the unique features of ‘Commander,’ and establish Aarya Automobiles as a leader in the EV market.” said Adgcraft managing director Abhinay Kumar Singh.
With this collaboration, Aarya Automobiles and Adgcraft aim to generate widespread awareness about ‘Commander’ and its revolutionary features. Through a comprehensive PR and communication strategy, they will engage key stakeholders, media outlets, and the target consumer base to build anticipation and excitement leading up to the launch.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
