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Barc Wk 24′ 23: STAR Maa continues dominating All India market
Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 24, i.e. 10 June to 16 June 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2404.08(000). It was followed by Sun TV at 2258.68(000) AMA, STAR Plus at 2210.83(000) AMA, Goldmines at 1784.12(000) AMA, and Dangal at 1729.02(000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2128.54(000) AMA, followed by Goldmines at 1750.3(000) AMA, Dangal at 1722.91(000) AMA, Sony Sab at 1670.66(000) AMA and STAR Pravah at 1391.97(000) AMA.
In the South market, STAR Maa was the most-watched channel at 2356.88(000) AMA, followed by Sun TV at 2236.95(000) AMA, Zee Telugu at 1615.97(000) AMA, STAR Vijay at 1499.5(000) AMA and Zee Kannada at 1270.44(000) AMA.
In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1380.19(000) AMA, followed by Zee Marathi at 441.8(000) AMA, SONY Sab at 429.56(000) AMA, Colors Marathi at 412.97(000) AMA and Goldmines at 328.75(000) AMA.
In the West Bengal market, STAR Jalsha was the most-watched channel with 869.41(000) AMA, followed by Zee Bangla at 685.6(000) AMA, Colors Bangla at 135.87(000) AMA, Jalsha Movies at 125.71(000) AMA and Goldmines at 118.89(000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 387.1(000) AMA followed by STAR Plus at 350.88(000) AMA, STAR Vijay at 314.12(000) AMA, SONY SAB at 303.26(000) AMA and Colors at 298.03(000) AMA.
