MAM
Whoplah Creative Co rebranded as Alkemi Media
Mumbai: Whoplah Creative Co, a well-known PR & marketing agency specializing in innovative brand communication strategies, has announced its rebranding as Alkemi Media. This strategic transformation marks a significant milestone for the company as it embraces a new identity and embarks on a mission to unlock creative transformation for the digital age.
As Alkemi Media, the agency will continue to deliver exceptional PR services while embracing a refreshed vision and brand identity. The name ‘Alkemi’ represents the agency’s dedication to the art of crafting compelling narratives that captivate and inspire. By combining creativity, strategy, and a deep understanding of the media landscape, Alkemi Media aims to help brands and businesses uncover their true essence and reach their target markets in a more meaningful and well-rounded way.
“We are thrilled to unveil our new identity as Alkemi Media. Our rebranding signifies our continued commitment to helping our clients transcend boundaries and achieve remarkable success,” said Alkemi Media founder and creative director Karen Martin. “In today’s rapidly evolving PR landscape, brands need to navigate through complexities while remaining authentic and engaging. Alkemi Media stands ready to guide our clients on this transformative journey, combining innovation and creativity to achieve their goals without having to compromise on their larger brand message and ethos.”
Alkemi Media’s comprehensive suite of services encompasses Media Relations, Brand development, Design, Influencer Marketing, strategic brand partnerships, and immersive experiences that connect brands with their target audiences on multiple platforms.
The rebranding also extends to Alkemi Media’s digital presence, including the launch of their new website (www.alkemimedia.com) which showcases a refreshed brand identity, featuring a seamless user experience that embodies the company’s creative vision. The website serves as a platform for businesses to explore Alkemi Media’s diverse portfolio of success stories and learn more about their comprehensive suite of services.
As Alkemi Media, the agency continues to build upon its track record of success, partnering with clients to craft captivating narratives that disrupt traditional marketing approaches. By leveraging the power of media relations and embracing emerging trends, Alkemi Media empowers brands to establish meaningful connections with their customers, driving long-term loyalty and growth.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
