Ad Campaigns
Flipkart ropes in Jackie Shroff and Archana Puran Singh in their latest campaign
Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has strengthened its position as a trusted e-commerce destination for millions of consumers across the country with its latest promise of ‘Har need ke liye best deals’. This message has been brought to life in its latest campaign featuring Archana Puran Singh and Jackie Shroff, two of India’s most prominent faces in comedy and Bollywood, in a set of two ad films. Together, they communicate Flipkart’s commitment to empowering every Indian’s shopping dream by delivering value through innovation in technology and commerce.
The first film features Shroff and a man excitedly dancing to the campaign’s catchy jingle. We discover the reason behind the man’s unparalleled happiness is his shopping experience on Flipkart, where he grabbed the best deals on multiple categories – from mobiles, to shoes and earphones. This makes him so happy that he dances with joy! His dance impresses Shroff and they dance to the jingle together while recounting ‘Shopping karni hai toh pehle Flipkart karo’. The second film opens with a woman and Singh laughing hysterically. The reason behind the woman’s laughter is discovering the best deals on Flipkart across a range of products – from a mixer grinder to designer sarees, cookware, bedsheets televisions – everything that she needs! The woman’s reaction impresses the queen of laughter herself, Singh, who joins the laughter fest, when she discovers that shopping on Flipkart is the secret behind the joyful moment. The ad film closes with ‘Har need ke liye best deals, shopping karni hai toh pehle Flipkart karo’. From both these films, one message is absolutely clear – Flipkart is the chosen destination for any shopping need!
Speaking about the new campaign, Flipkart VP Dushyanth Jayanty said, “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”
Leo Burnett group executive creative director Mayuresh Dubhashi said, “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”
Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
