Brands
Janasya Ropes Rashmika Mandanna as brand ambassador
Mumbai: Janasya, an industry player in the ever-evolving realm of the Indian Fashion landscape, proudly unveils an extraordinary milestone with the iconic Rashmika Mandanna as their esteemed brand ambassador. Jansaya’s vision, style, and aesthetic perfectly align with her. Her magnetic charisma and personality strike a chord with the youth of India, which is the target audience for Janasya.
The collaboration between Janasya and Rashmika Mandanna brings together two titans who represent perfection in their respective fields. This alliance intends to reinvent the fashion industry and establish new standards for creativity and luxury, with an uncompromising dedication to quality and innovation. Through regional and national marketing and by onboarding Rashmika, Janasya aims to appeal to the young customer base in India by providing distinct and fashionable products at a reasonable cost. For years, Janasya has been praised for its exceptional craftsmanship, meticulous attention to detail, and skill in blending traditional Indian aesthetics with contemporary designs.
Janasya co-founder Vinay Kanodia said, “We are excited to begin this remarkable journey with Rashmika Mandanna. Her flawless sense of fashion and fashion-forward approach perfectly encapsulates our brand spirit. Together, we want to design a collection that is unparalleled and pushes the boundaries of modern fashion while capturing the spirit of Indian history”.
Rashmika Mandanna said, “I have been an enthusiastic supporter of Janasya for a while, so I was overjoyed when they asked me to be their brand ambassador. I find it very admirable that they come up with such exquisite clothing that is both fashionable and reasonably priced. This brand believes in helping women step up their fashion game, and their ethnic collection absolutely makes my eyes glimmer. Looking forward to being a part of this breathtaking and benevolent brand”.
Janasya has launched its latest collection in collaboration with the famous actress and recently onboarded brand ambassador Rashmika Mandanna. The collection promises fashion aficionados a truly distinctive and enthralling experience, symbolising the brand’s commitment to elegance, style, and innovation. With the debut of the much-awaited collection created in partnership with Rashmika Mandanna, the brand ushers in a new era of creativity and exclusivity. She contributes her distinct vision and sense of style to the collection, giving it an air of glamour and charisma. The collection features a variety of exquisite garments, each skillfully produced with precision and finesse, inspired by the rich cultural heritage of India.
The collection will feature a diverse range of ensembles, including intricately embroidered sarees, elegant lehengas, stylish indo-ethnic outfits, and opulent sets. Each piece is designed to celebrate the inherent grace and beauty of Indian women, catering to a wide spectrum of tastes and preferences.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
