Ad Campaigns
KFC India launches a new Snacker range priced at Rs 99/- only
Mumbai: “The award for most awkward moment goes to….”
Well, all of us. Who hasn’t had a phas gaye moment? In college. In front of our crush. At placement interviews. On a first date. Awkward moments can strike at any time! And in that moment, all we want to do is hide our face in our phone screens, endlessly scroll down and pretend that it just didn’t happen!
But not anymore! In KFC India’s latest campaign, Colonel Sanders has a solution to get you out of every tricky situation – the range of all-new KFC Snackers. The range has much-loved signature menu items including Classic Chicken Roll, Chicken Popcorn, Chicken Longer, Veg Longer, and more at an unbelievable price of Rs 99/- only.
In the new campaign, Colonel Sanders proudly holds a tray of delicious Snackers as he intervenes in awkward situations that young KFC lovers are faced with in their everyday lives. Thanks to Colonel Sanders, these Gen-Z KFC fans can confidently say bach gaye – paise bhi aur awkward situation se bhi.
KFC India & Partner Countries CMO Aparna Bhawal said “As a brand, KFC is always tuned into what Gen-Z wants. We know this young value conscious consumer has multiple snacking occasions in a day where they want to indulge, but at the same time want to manage expenses. All our recent launches reflect this – the KFC Snacker range presents a variety of KFC favourites at an unbelievable price of INR 99! The campaign uses an engaging visual device where the OG celebrity chef, Colonel Sanders helps youngsters get out of relatable yet sticky situations and save money too! Thanks to Colonel Sanders, awkward situation and paise dono bach gaye!”
The campaign films have a humorous take on awkward situations when all you can think is phas gaye.
The first film sees a young student dressed as a Maharaj standing at a KFC counter with two friends dressed as courtiers. Everything is great until it’s time to pay the bill! After all, as one of the courtiers rightly points out “Maharaj ke hote, praja kyun paise de?”. The Maharaj is caught in this awkward situation until Colonel Sanders introduces them to the Snacker range. After all, with KFC Snackers at Rs 99/, paise and awkward situation se bach gaye.
Subsequent films will showcase similar situations, where the awkward silence is broken when Colonel Sanders jumps to the rescue with the KFC Snackers at Rs 99/. In each film, the irresistible snacking range grabs the attention of the group present providing a much-needed distraction from the oops situation.
Ogilvy India CCO – North Ritu Sharda said, “In India, a tray full of snacks is always a happy distraction from a loaded discussion. It’s always a “bach gaye” moment. Going at just Rs. 99, it felt like “Bach Gaye” doubles up as a very Indian way of saying, money saved. Simple, charming, quirky. I think it’s safe for us to heave a sigh of relief and say bach gaye, because you’re going to love snacking on these short, quirky commercials.”
The campaign will run on TV and digital platforms, along with a robust 360-degree plan.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
