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Langoor Digital wins WAKEFLO’s branding and market launch campaign mandates
Mumbai: Langoor Digital, a leading global digital marketing transformation group, has joined forces with WAKEFLO, an innovative manufacturing modernization solutions company, to bring forth groundbreaking advancements in the aluminum extrusion industry.
WAKEFLO is a pioneering extrusion line modernization firm that leverages the power of digital and technological interventions to unlock the full operational potential of manufacturing plants. By integrating cutting-edge digital technologies, data-driven insights, and industry expertise, WAKEFLO’s digital transformation experts facilitate the development of hyper-connected manufacturing plants.
In this strategic partnership, Langoor Digital takes charge of WAKEFLO’s digital and go-to-market strategy and brand creation. With a primary focus on global markets, including North America, Europe, Australia, and Japan, the agency is dedicated to establishing a strong digital footprint for WAKEFLO, driving brand awareness, and stimulating demand for its services. Utilizing a diverse array of digital strategies, Langoor Digital effectively engages C-suite leaders across various geographical regions, further enhancing WAKEFLO’s industry prowess.
Expressing enthusiasm for the partnership, WAKEFLO CEO Pragun Khaitan stated, “We are thrilled to collaborate with Langoor Digital, whose creative and digital marketing teams will play a vital role in introducing our cutting-edge software solutions to aluminum manufacturers in key markets such as North America, Europe, Australia, and Japan. We anticipate a mutually beneficial and enduring partnership with Langoor Digital.”
Langoor Digital CEO Venugopal Ganganna echoed the excitement, highlighting the exceptional efforts of their creative, digital marketing, and development teams in establishing WAKEFLO’s brand identity and website. Ganganna emphasized, “With unwavering dedication, our digital marketing experts consistently refine strategies to amplify WAKEFLO’s global presence. We eagerly anticipate a long-standing collaboration as we empower WAKEFLO to deliver intelligent software solutions to the esteemed global manufacturing audience.”
Through their combined expertise and unwavering commitment, Langoor Digital and WAKEFLO are poised to revolutionize the manufacturing landscape, driving digital innovation, and providing unparalleled insights to the industry.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
