Brands
Secret Temptation launches travel-friendly roll-on perfumes
Mumbai: Secret Temptation is thrilled to unveil the on-the-go perfume roll-ons in a new form that makes them easy to carry and apply anywhere. Priced at Rs 740, the 10 ml roll-on set of four is available at Secret Temptation’s official website and on leading e-commerce sites. The aptly sized roller ball bottles can fit into the smallest clutches and bags offering a delightful experience that lasts all day long.
These convenient roll-ons have a chic and contemporary look and are available in four irresistible variants: Cuddle, Love, Blossom, and Stardust.
Elevate your confidence with Cuddle
The perfect daytime fragrance for the professional woman. Its tantalising blend of green, orange, lily of the valley, and bergamot unleashes your sparkling personality so that you conquer the day with unstoppable boss babe energy.
Embrace the spirit of the night with Love
The fragrance embodies optimism and free-spiritedness. Its sweet combination of hyacinth and neroli keeps you feeling fresh and energised till dawn, perfect for a memorable night out.
Experience the enchantment of Blossom
A modern and youthful fragrance that captivates with its refreshing citrus and sandalwood blend making you truly unforgettable and leaving a lasting impression.
Embark on a mesmerising journey with Stardust
An enchanting combination of peach, pear, and black currant, it creates a sensual aura making sure whether you are headed to a wedding or a lavish gala, you will be the center of attention.
McNROE head of business development Ankit Daga shared that “We understand the evolving needs of modern consumers, especially young women, who seek convenience and versatility in their fragrance choices. With our roll-ons, we have created a delightful sensorial experience that fits seamlessly into their on-the-move lifestyles.”
The on-the-go perfume roll-ons was launched on Instagram by Raashi Khanna and Mrunal Panchal, highlighting the product’s versatility and pocket-friendly fun size that one can carry everywhere, ensuring women can revive their scent anytime, throughout the day.
Recognising the diverse emotions and moods that women experience, Secret Temptation has carefully curated these on-the-go perfumes to match every mood, and every occasion in a woman’s life. Whether you’re feeling happy, creative, mellow, or simply want to chill, Secret Temptation has a fragrance to complement your unique vibe. Embrace these amazing scents in your daily routine and revel in the compliments that are bound to come your way.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
