Brands
Qyuki Digital Media’s remarkable collaborations with fabulous brands in May
Mumbai: Qyuki Digital Media, a leading platform for creative talent, proudly announces its successful collaborations with several fabulous brands throughout the month of May. These strategic partnerships have paved the way for exciting opportunities, allowing Qyuki’s creators to showcase their exceptional talent to wider audiences. Qyuki is thrilled to share the details of these collaborations and discuss potential avenues for mutual growth.
The recently established partnerships have not only highlighted the ingenuity and creativity of Qyuki’s creators but also demonstrated Qyuki’s unwavering commitment to nurturing and promoting outstanding content. The forthcoming media meeting aims to delve into the specifics of these collaborations and devise a comprehensive PR activation plan to maximise their impact.
Qyuki Digital Media firmly believes that these achievements deserve media coverage to celebrate the accomplishments of its creators and emphasise the platform’s instrumental role in their success. By effectively publicising these events and collaborations, Qyuki aims to enhance its brand image and solidify its position as a leading platform for creative talent. Every single creator has received incredible exposure thanks to Qyuki. Numerous creators took pleasure in the best opportunities to attend the biggest and most prestigious events worldwide. From collaborations and imaginative brand associations.
QYUKI Digital Media COO Juhi Mehta expressed his enthusiasm, stating, As the COO of Qyuki, I am incredibly delighted to share the exciting news of our successful brand collaborations throughout the month of May and the upcoming participation of our talented creators at the esteemed International Indian Film Academy (IIFA) Awards. These achievements reinforce Qyuki’s position as a pioneer in the digital media and entertainment industry.
At Qyuki, we are passionate about pioneering the future of digital media and entertainment. These recent brand collaborations and the involvement of our creators at IIFA embody our vision and unwavering dedication to delivering groundbreaking content and fostering a vibrant ecosystem for artists and brands alike.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
