Brands
Cult.sport launches Active T Smartwatch at Rs 1599
Mumbai: Sports brand Cult.sport which is the D2C platform of Cure.fit, announced the launch of its new versatile smartwatch, which is designed to cater to the needs of sports and fitness enthusiasts. Available exclusively on Flipkart and the cult.sport website, the smartwatch aims to bridge the growing demand for affordable yet advanced technology in the fitness industry and is equipped with a wide variety of features that will empower enthusiasts in their health and fitness journey.
Designed to cater to the needs of modern fitness enthusiasts, the ACTIVE T combines exceptional features and a sleek, elegant design to elevate the wearables experience. With a large 2.01″ HD Display with minimal bezels, the ACTIVE T delivers crystal-clear visuals for effortless navigation. Powered by a single chipset, this smartwatch ensures lightning-fast BT calling, resulting in seamless pairing and enhanced power efficiency. With its advanced Heart and SPO2 monitoring capabilities, the ACTIVE T offers comprehensive health insights. Additionally, the smartwatch has a dedicated period tracking feature for women, empowering them to monitor their well-being effortlessly. Emphasizing on versatility, the smartwatch offers an impressive range of 100+ sports modes to cater to every fitness regime. Furthermore, users can personalize their style with a vast selection of over 200 watch faces. The ACTIVE T Smartwatch from cult.sport is set to change how people track their fitness and health, bringing a new level of convenience and effectiveness.
“We are thrilled to launch our second fitness smartwatch, this time focusing on versatility of modern sports enthusiasts” said Cult.sport business head Shamik Sharma, “Cult.sport aims to offer high-quality and affordable fitness products that cater to the needs of the fitness audience. We believe that the Cult.sport smartwatch will be a game-changer in the industry and are confident that it will be well-received by Sports & fitness enthusiasts. With this launch, Cult.sport aims to make advanced technology accessible to a wider audience and empower them to lead healthier and fulfilling lives.”
The smartwatch is available in three colors i.e. black, blue and grey. The product has been launched exclusively on Flipkart and the Cult.sport website. The Cult.sport ACTIVE T smartwatch is priced under 2499 and as a special offer, early bird customers can get the watch at a starting price of Rs 1599.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
