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Air India mandate assigned to McCann Worldgroup
Mumbai: McCann Worldgroup India has won the coveted advertising and marketing communications mandate for Air India, the Tata group promoted global airline, following an extensive multi-agency pitch.
Air India’s transformation journey, following its widely celebrated return to the Tata group, its original founder, after 69 years, is being eagerly looked forward to by business and leisure flyers. The appointment comes as Air India has embarked on a five-year turnaround plan to become a world-class global airline by investing in customer service, technology, and products.
The agency will develop a new brand platform and develop a comprehensive range of multi-channel marketing communication.
The selection process for this partnership entailed a rigorous evaluation as part of an exhaustive multi-agency pitch.
McCann India’s passionate and proactive approach, inspiring leadership, and proven track record of creative success positioned the agency as the ideal choice for Air India.
Air India chief commercial and transformation officer Nipun Aggarwal said, “We are building Air India as a ‘Global Airline with an Indian Heart’. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas.”
McCann Worldgroup India CEO & CCO, and chairman – Asia Pacific Prasoon Joshi led the pitch alongside a dedicated team of local and global partners.
Expressing his delight in partnering with an iconic brand like Air India, Joshi said, “Air India is a brand that inspires us, and we are excited to partner with them as they chart a new course. Our McCann global CEO Daryl Lee has genuinely supported and guided us. Also, support and input came in from Harjot Singh (global CSO) and John Wright who were an integral part of the pitch along with the stellar senior management colleagues Jitender Dabas, Alok Lall, Ashish Chakravarty, and their teams.”
“We look forward to collaborating with Air India and offering the best-in-class strategic and creative services that build on and take the brand to newer heights,” Joshi said.
McCann Worldgroup India’s success in securing the Air India mandate demonstrates the agency’s ongoing growth and expansion in delivering creative excellence and strategic innovation.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
