MAM
Mitsubishi Electric India welcomes Atsushi Takase as new MD
Mumbai: Mitsubishi Electric India (MEI) has appointed Atsushi Takase as managing director, effective 1 October 2024. With over 36 years at Mitsubishi Electric, Takase has held notable roles, including deputy managing director at MEI and vice president of the transportation systems division in the USA, where he led major projects such as for the New York City Subway. His expertise spans transportation systems and global strategic planning.
In his new role, Takase aims to enhance MEI’s operational efficiency, promote sustainable growth, and address social issues through business initiatives aligned with the ‘Make in India’ program. Drawing on his market knowledge, he will work to foster innovation and create value for stakeholders.
“I am excited to join Mitsubishi Electric India at a time when the company is poised for significant growth,” said Takase. “I look forward to working with our talented team to further strengthen our market presence and continue our mission of ‘Changes for the Better’ through technology while prioritizing sustainability.”
Since its inception in 2010, Mitsubishi Electric India has been a leader in delivering products and solutions for factory automation, elevators, air conditioning, and semiconductors, tailored to local market needs.
As the company expands in India, Atsushi Takase’s leadership will be crucial in advancing its mission of ‘Changes for the Better,’ ensuring MEI stays at the forefront of technology while addressing societal needs.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
