Brands
2.Oh! launches three products for the fashion-forward
Mumbai: For years, fashion-forward trendsetters have coloured their hair at the cost of the health and vitality of their precious manes. Staying in vogue and wearing your hair with aplomb just the way you like it, does not come at a price anymore! Disruptive semi-permanent hair colour brand 2.Oh! has launched a range of hair-colour products crafted in Italy and created for India in a vibrant and intermixable rainbow palette that also restores and rejuvenates hair, that too from the comfort of one’s home.
2.Oh! is a revolutionary hair product brand made in Italy with science and Innovation as priorities founded by sisters Ritu Vijayvergiya and Roohi Vijayvergiya, who left high-flying corporate jobs and got together to create 2.Oh! with the vision of creating the highest international quality, innovative hair products specifically crafted for Indian hair.
2.Oh! Lightning Kit – Formulated and manufactured in Italy
Kickstart your hair transformation journey with the 2.Oh! Lightning Kit, is an easy-to-use, safe and hassle-free hair bleaching at home. This includes the 2.Oh! Ultra Lift Hair Lightening Powder, achieves multiple levels of hair lightening while safeguarding hair bonds. The unique blend of 2.Oh! 20 Volume Developer and 2.Oh! Ultra Lift Hair Lightning Powder ensures optimal results, while the incorporation of Plex 2.Oh! strengthens hair, restores elasticity, and prevents damage, leaving it luxuriously soft and silky.
MRP: Rs 999
2.Oh! Semi-Permanent Hair Color – Formulated and manufactured in Italy
No more salon visits with this one! This product allows you to conveniently and effortlessly colour pre-lightened or bleached hair from the comfort of your home. The hair colour comes in a vibrant and intermixable rainbow palette of 11 colours including violet, blue, pink, red, bordeaux, purple, pastel, tropical blue, aquamarine and emerald green. Formulated with Micro Pure Pigment Technology and enriched with Argan Oil and Sunflower Seed Extract, this high-intensity semi-permanent hair colour lasts a long time up to 12-15 washes with beautiful fades and offers unparalleled shine.
MRP: Rs 849
2.Oh! Anti-Yellow Shampoo – Formulated and manufactured in Italy
You can call this product an elixir for your brassy hair – This is a shampoo with Blue-violet pigments which gently cleanses your hair and neutralizes yellow undertones and brassiness of highlighted and bleached hair. This argan oil-enriched shampoo leaves your hair deeply nourished, soft & shiny and protects them from breaking.
MRP: Rs 849
“As sisters and co-entrepreneurs, we are delighted to present 2.Oh! as a testament to our shared dreams to change the way hair colouring is perceived in India. We spent 18 months ensuring that our products were of international quality, innovative, well-researched, rigorously-tested, before launching our brand in India. We hope to empower people to confidently embrace their individuality knowing that their hair health is taken care of,” said 2.Oh! co-founders Ritu Vijayvergiya and Roohi Vijayvergiya,
Availability
https://www.2pointoh.in/collections
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Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
