Brands
Adidas releases new Z.N.E. sportswear collection
Mumbai: Adidas reveals its latest drop from the all-new Sportswear label, the ZERO. NEGATIVE. ENERGY. (Z.N.E.) collection.
A collection of comfy and relaxed fits built with innovative materials including AEROREADY technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, tees and shorts, offers a minimalist and distraction-free design, ideal for everyday occasions.
Deepika Padukone, the campaign inspires consumers from various walks of life to cut through the clutter and stay ‘In the Moment’. The campaign highlights Deepika’s effortless style as she showcases the key looks of the minimal yet versatile collection which provides distraction-free, stylish comfort. Each look keeps it simple yet stylish and allows for multiple pairings to suit the wearer, no matter the moment.
From performance to lifestyle, the new collection remixes the original design, fusing it with adidas’ AEROREADY technology and stylish yet subtle features, all whilst maintaining adidas Sportswear’s comfort first DNA. Embracing a stripped-back aesthetic that can be styled in various ways to suit individual style, the key looks from the collection include:
Z.N.E. Premium Full Zip paired with Z.N.E. Premium Pants or Z.N.E. Leggings: Boasting a casual yet coordinated look, the men’s Full Zip hoodie offers an all-round relaxed fit with added shape through its ribbed hem, cuff construction, and high rounded neckline. Maintaining similar design cues, the women’s version instead adopts a batwing aesthetic with added form through its shoulder structure helping to offset its boxy silhouette. Whilst the men’s look matches it with close-to-the-body full-length pants with a tapered cuffed ankle finish, the women’s expression pairs it with soft-to-the-touch leggings, complete with split hem detailing, reduced seaming and a smooth finish
Premium Overhead Hoodie and Shorts: Mirroring the same material construct as the Full Zip and Pants, the men’s hoodie and the short combination gives a fresh look and feel with its pink fusion colourway and clean-cut detailing. Built with a kangaroo pocket and all-round clean seaming, the pullover garment also features an extra high neckline when the hood is up, for added comfort. Similarly, the women’s Overhead Hoodie and Shorts remain understated in detail but still bold in essence owed to its all-white colour palette, resembling the men’s look with identical cutlines and stylistic features. The hoodie offers an oversized, boxy aesthetic whilst the shorts bring the pairing together with its split hem detailing and wide leg fit
Women’s Z.N.E. Tee and Z.N.E. Shorts: Offering a cropped fit, the basic short sleeve tee also boasts a striking pink fusion hue, whilst a contrasting thick ribbed hem and neckline provide added shape. Complete with a bold block colour adidas logo on the chest, the tee is paired with matching double-knit shorts, which offer a mid-rise relaxed fitting, elasticated waist and drop-back finish for all-round comfort
Men’s Z.N.E. Premium Polo and Z.N.E. Premium Shorts: Drawing on classic sporty cues, the crisp white polo provides a regular fit, complete with a fold-over collar feature and a three-button placket. Subtly elevated through contrasting black detailing, the shirt keeps it no-fuss, offering a smart casual feel when worn with the cosy fit white Z.N.E. shorts.
adidas Sportswear’s Z.N.E. collection is to be available in adidas stores across India and on the brand website www.adidas.co.in starting 27 June 2023.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
