Ad agencies
Mullen Lintas bags creative mandate for Hubble Money
Mumbai: Hubble Money collaborated with Mullen Lintas, for their first ad campaign. Hubble Money is a unique, innovative, first of its kind, ‘Spending Account’ which helps users save up to 10% on all their spending on top brands across categories such as shopping, electronics, travel, food/grocery, etc. Hubble has partnered with leading brands such as Amazon, Zomato, Croma, MakeMyTrip, Nykaa, Decathlon, etc. to provide its users with a rewarding spending experience. Hubble is backed by Sequoia and other leading investors.
Mullen Lintas aims to re-frame the concept of savings in people’s minds, while also creating a shift in spending behavior of the young target group. The agency will focus on creating differentiation for Hubble Money and support their vision to be a one-stop spending account that makes spending more rewarding.
Speaking about the association, Hubble co-founder Mayank Bishnoi said, “Hubble is a highly rewarding spending account that is designed for you to live your lifestyle fully. We want people to get more value out of their hard-earned money when they spend on their lifestyle. 90% of people’s spending happens from their own funds and there is a need for a dedicated spending account which helps people track and manage spends better while also helping them save money. That is why we created the Hubble Money – to help users spend smartly. Whether it is ordering food, buying new clothes, or going for a vacation, consumers can now save up to 10% on every purchase. We chose Mullen Lintas because of their sharp and focused strategic approach and very exciting creative expressions. They demonstrated great understanding of the platform and the task on hand, and we also liked their passion on display. We look forward to this partnership and in creating a new financial habit with Hubble.”
Speaking about the win, Mullen Lintas CEO Hari Krishnan said, “Building a new category is always an exciting challenge. At Mullen Lintas, we adopt a ‘Challenger’ approach to brand building, and this helps when it comes to changing an existing behaviour or deep-rooted beliefs. Our intent is to make Hubble a new habit and a new way of life for consumers when it comes to spending/saving. We look forward to creating new benchmarks in the Fintech category with Hubble.”
The account will be managed by the Bengaluru office of Mullen Lintas.
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
