Brands
Fast&Up and EatFit partners to empower customers on their journey to wellness
Mumbai: India’s most trusted active and sports nutrition brand, Fast&Up announced a strategic partnership with EatFit, India’s largest healthy food platform housed under Curefoods – a leading Indian cloud kitchen player. This partnership aims to leverage each brand’s similar audience base to expand its reach and offer enhanced value to customers seeking a healthier lifestyle.
The partnership which started this month will continue for a year, enabling both brands to create a lasting impact in the fitness and wellness industry while promoting the cause of a healthy lifestyle.
A brand that has helped build some of the best performance products, most effective daily and active nutrition products which help in an active self. Fast&Up provides quality nutrition to the early adopters of an active lifestyle and this partnership between EatFit and Fast&Up is designed to maximize customer engagement and satisfaction. As part of this, Fast&Up will utilize EatFit’s website to offer product sampling of its premium effervescent tablet – Fast&Up RELOAD to EatFit customers. To celebrate the launch, EatFit and Fast&Up will join forces on social media platforms to engage with their respective audiences.
Both EatFit and Fast&Up are thrilled to have bollywood actor Varun Dhawan as their brand ambassador. Reflecting on this, Varun Dhawan states, “I am delighted to be associated with Fast&Up and EatFit, two brands committed to promoting fitness and well-being. This partnership will undoubtedly offer customers a fantastic combination of products and services that align perfectly with their health goals”.
Fast&Up co-founder & CEO Vijayaraghavan Venugopal said, “We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our partnership aims to improve customer experience and promote healthier lifestyles by providing top-notch products and exclusive discounts. Through this collaborative effort, we intend to leverage each other’s strengths to extend our reach and make a lasting impact in the fitness and wellness industry”.
“Our intention behind this partnership is to provide our customers with a holistic approach to their health and well-being. We are excited to collaborate with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this, we aim to offer our customers the opportunity to experience Fast&Up’s exceptional products, while Fast&Up customers can avail of exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers.” said Curefoods COO Gokul Kandhi.
In this remarkable partnership, all customers ordering Fast&Up products will receive EatFit vouchers, that can be used to unlock exciting offers and discounts on the EatFit website.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
