Brands
PMJ Jewels launches SITARA Collection
Mumbai: PMJ Jewels, South India’s most beloved fine jewellery brand, is about to make a dramatic entrance into the international stage with the launch of their much-awaited signature collection, SITARA. The big launch is taking place on 4 July celebrating United State’s Independence Day in a special manner. PMJ Jewels has proudly announced the daughter of Mahesh Babu, Sitara, a renowned figure in the entertainment industry, as the face of their unique jewellery line. The SITARA collection will launch in New York at Times Square on 4 July and in India it will be launched on 6 July in Hyderabad ( Telangana ) followed by an event on 13 July in Vijayawada ( AP ) along with the Biggest Wedding Jewellery Exhibition.
This elegant collection, created with timeless designs and delicate craftsmanship has been hand-picked from over 10,000 spectacular designs by star Sitara and renowned in-house designers of PMJ. Impressively, PMJ Jewels have a history of using De Beers Forevermark in their products as they’re considered to be extremely premium and prestigious. The new range comes with an idea of ‘Expression of a Star’ and aims to generate a sentiment that will become a vital part of families for centuries to come.
With the launch of SITARA, PMJ Jewels embarks on an exciting journey, marking their foray into the global market. By presenting a fusion of timeless designs and delicate craftsmanship, the brand aims to create jewellery that will hold a special place in the hearts of families today and their generations in the future.
With a deep-rooted commitment to creating jewellery that holds sentimental value for generations, PMJ Jewels has crafted SITARA to evoke emotions that will resonate within families for centuries to come. Each piece in this elegant collection reflects the brand’s unwavering dedication to artistry, attention to detail, and the enduring beauty of fine jewellery.
Making the world a part of the big collection launch at Times Square New York, PMJ Jewels went live on their social media handle at 9.30 am IST on 4 July.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
