Brands
FanCode Shop becomes the ICC’s official retail partner in India
Mumbai: FanCode Shop, the merchandising arm of FanCode, has announced an extension to its exclusive licensing and merchandising partnership with the International Cricket Council (ICC) to curate official fan merchandise and accessories for the ICC Men’s Cricket World Cup India 2023. The partnership will leverage FanCode Shop’s sports commerce and tech capabilities to give fans in India the chance to purchase official and affordable ICC merchandise.
FanCode Shop will operate official in-venue outlets covering the host’s venues which will be stocked with a range of merchandise featuring all 10 participating teams. For fans across India, FanCode Shop will lend its expertise towards building and managing an exclusive digital store for ICC including end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing.
FanCode will introduce a range of categories exclusively at ICC Shop. The fan gear will include – trendy casual t-shirts for women and men, polos, shorts, joggers, sweatshirts, vests, and caps; accessories – bottles, coasters, keychains, coffee mugs, backpacks, sling bags; and cricket equipment like bats and balls. The junior fans are in for a treat with a special range of t-shirts, shorts, and joggers specially curated for them. The accessories and merchandise will be available starting at Rs 300.
ICC chief commercial officer Anurag Dahiya said, “We are delighted to be extending our partnership with FanCode and giving cricket fans in India access to our best range of merchandise yet. Cricket World Cup fever will take India by storm and every single cricket fan in India will be part of it”.
FanCode co-founder Prasana Krishnan said, “India is home to the largest base of cricket fans and we want to offer world-class sports merchandise that reflects their pride for the sport and the teams they support. The wide array of merchandise ensures there is something for every sports fan to showcase their fandom.”
In the recently concluded IPL, FanCode Shop built and managed official Mega Stores for Rajasthan Royals, Punjab Kings and Kolkata Knight Riders.
Since its inception in 2020, FanCode Shop has partnered with multiple sports and fitness brands, offering official sports fan merchandise and equipment from IPL Teams, NBA, and football clubs like Manchester City FC, Liverpool FC, FC Barcelona, WWE, SG, Niand via, and Elevar.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
