MAM
Keep your kids engaged with audiobooks from Audible
Mumbai: With the advent of technology and the unpredictable Covid-19 impositions, digital consumption and frequent exposure to screen time have impacted countless young lives. According to a survey conducted in 2022, 57 per cent of children prefer watching TV. As a result, children spend a lot of their free time glued to digital screens which can be attributed to the increase in accessibility of kid-friendly engaging content on OTT and TV. However, excess screen time is not good for their eyes and overall development. Therefore, encourage your kids to listen to audiobooks, podcasts, and audio series. From literary classics, folk and fantasy tales, celebrity-narrated fables, and kid’s yoga books to a compilation of inspiring stories, find these interesting audiobooks only on Audible.
Little Baby Bum: Time To Dream (Series 1)
Written by: Angela Salt and Narrated by: Sian Brooke, and Scott Reid
Gently drift off your young ones to sleep with Audible’s Little Baby Bum: Time To Dream, with soothing nursery rhymes welcoming little ones into a peaceful night’s sleep. These quintessential nursery rhymes on Audible are perfect for parents who can’t always make time for a bedtime storytelling session for their kids. Curated for children aged one-two, these narrations transport listeners into a magical world of tranquil soundscapes with calming scores and lulling ambient sounds.
Lellobee City Farm: Grandma Mei’s Fantastic Folktales (Series 1)
Written by: Allan Plenderleith and Narrated by: Louise Mei Newberry
Kids love tales passionately and this Audible podcast is an adventurous treat for your children. In Lellobee City, best friends Ella and Rishi play together on Lellobee City Farm and enjoy the company of their wonderful Grandma Mei who narrates to them fantastic folktales collected from her travels around the world! Transport your children into the alluring and picturesque stories set in a Brazilian rainforest narrated by Grandma Mei complemented with realistic atmospheric background scores used in this podcast.
Dolly Parton’s Billy the Kid Makes It Big
Written and Narrated By: Dolly Parton
The exemplary music singer Dolly Parton accounts a story about her god-dog, a French bulldog ‘Billy the Kid’ who is trying to make it big as a country music star in Nashville, Tennessee. This audiobook is a delightful interpretation of standing up to people who put you down and finding the drive to achieve your dreams. Billy has a scuffle with his fellow barking friends and is dismayed due to his melancholic condition. This led him to rely on his favorite country music and the singer Dolly Parton to regain his self-confidence. This motivational tale with a pet protagonist will inspire your young ones to face their challenges head-on as they embark on their journey to achieve their dreams.
Written by: Heather Fawcett and Narrated by: Mia Hutchinson-Shaw
Mixed with magic and plenty of adventure, this seaside story of siblings on a treasure hunt is perfect for fantasy fans. The Snolly sisters discover three islands in their backyard while vacationing in their grandfather’s seaside property, The Misty Coven for the summer. Bee Snolly and her sister begin to believe in magic as these mysterious islands withhold a secret that helps the siblings assist their ailing grandfather on the path of recovery. This is a wonderful allegory to teach your children the values of faith, gratitude, and responsibility, so make sure to tune into The Islands of Elsewhere on Audible.
10 Most Inspiring Stories for Kids
Written by: Hans Christian Andersen and others Narrated by: Katie Haigh
Classic tales and stories are fundamental to children’s cognitive and creative development, as they awaken the imagination and bring essential teachings. These stories inspire children through important archetypes and symbolic imagery; they help children envisage fantastic worlds, full of possibilities and wonders. This specially designed compilation includes classic folk tales, and famous stories by Hans Christian Andersen and provides children with a formative overview of the best of children’s classics. The audiobook is an impeccable compilation of classic literature you must indulge your kids in.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
