MAM
Gruhas and Collective Artists Network join forces to invest in India’s young entrepreneurs in the consumer space
Mumbai: Nikhil Kamath – Abhijeet Pai, founders of Gruhas, and the Collective Artists Network led by founder and group CEO Vijay Subramaniam forge a partnership to invest in supporting and empowering young entrepreneurs and start-ups in the consumer sector through a fund. This strategic collaboration will enable the growth of India’s consumer economy, fostering innovation and financial enablement.
This association marks the first-ever convergence of media, entertainment, and venture capital in India. As pioneers in their respective industries, Gruhas and the Collective Artists Network are committed to fostering innovation and driving economic development in India. By leveraging their combined resources and networks, this partnership aims to provide aspiring young leaders with a unique springboard to launch their innovative ideas and redefine the Indian business landscape.
One of India’s most successful investors/entrepreneurs, Kamath, is a visionary with a proven track record of success in the business and finance world. Pai on the other hand is a second-generation industrialist, a new age investor and entrepreneur who has successfully backed over 25 start-ups & three funds since 2014.
As co-founders of Gruhas, a company that harnesses innovation and entrepreneurship by partnering with remarkable individuals to build global companies, Kamath and Pai both bring a wealth of experience and expertise to this partnership.
India’s only marketplace for popular culture and an integrated creative community, The Collective Artists Network, led by Subramaniam through their extensive network and resources, has played a pivotal role in nurturing India’s largest celebrity and creator economy and amplifying the voices of talent across the country.
This partnership represents a memorandum of understanding and intent between Gruhas and the Collective Artists Network. By combining their networks and resources, the two units are poised to revolutionize the Indian business landscape, empowering the next generation of entrepreneurs and driving the growth of the consumer products and technology sector. This initiative reflects their shared commitment to fostering innovation, collaboration, and economic development.
This alliance represents a turning point in India’s entrepreneurial spirit, showcasing the transformative potential of collaboration. As the world eagerly watches, Gruhas and the Collective Artists Network are set to ignite a wave of innovation, trailblazing startups, and groundbreaking ideas.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
