Ad Campaigns
Meesho reveals the secret of how they are able to match ‘Sahi Quality’ with ‘Sahi Price’
Mumbai: Meesho has announced the launch of its star-studded campaign, positioning itself as the ultimate destination for ‘Sahi Quality at Sahi Price’. This campaign seeks to showcase how Meesho is able to deliver good quality at delightful prices while encouraging customers to experience the genuine value provided by the e-commerce platform.
At the heart of the campaign lies a captivating visual narrative featuring celebrities such as Deepika Padukone, Ranveer Singh, Ram Charan, and Trisha. Each of the celebrities have a pan-India fan following and are at the top of their craft and careers. The campaign aims to position Meesho as India’s biggest marketplace where you can access a wide range of quality products at affordable prices. The cinematic advertisements feature the ‘product’ as the hero with the characters expressing their wonder and curiosity at their price and quality. Through these films, Meesho aims to establish how the e-commerce platform is able to offer these attractive prices through the company’s industry first initiative of zero commission. Meesho’s zero commission model helps sellers provide lowest prices on the platform, since they can keep 100% of the profit.
As part of the pre-launch extravaganza, the brand unveiled a tantalising teaser for the campaign to create intrigue and speculation. The teaser was revealed through an Instagram page called ‘Show Me The Secret’, with ‘Show Me’ being an anagram for ‘Meesho’. The notion that Padukone, Singh, Charan and Trisha could be starring in a crime thriller had fans giddy with anticipation and sent media outlets into a frenzy. Popular Indian paparazzi such as Viral Bhayani and Manav Manglani along with captivated audiences on social media created a tremendous buzz, accumulating an impressive reach of 100 million within three days across social media platforms. Further, #ShowMeTheSecret was a trending topic on Twitter, ranking at number one for over five hours before the launch of the campaign.
Meesho chief growth officer Megha Agarwal said, “Our campaign, ‘Sahi Quality, Sahi Price’, stands as a testament to the brand’s profound understanding of consumer perception. In the pursuit of value and quality, consumers often pay a higher price. By challenging these ingrained notions, our platform redefines affordability without compromising on quality and upholds the desired standard of excellence. By engaging with renown celebrities and strategically leveraging humour, we want to create a lasting impression in the minds of our users.”
This campaign will be amplified through television, OTT platforms, cinema halls and social media platforms. With a total of 4 films, each advertisement is shot in Hindi, Tamil and Telugu which will be further amplified in regional languages such as Kannada, Malayalam, Bengali, Marathi. The campaign is largely focused on building confidence among potential customers. It cleverly does this by showcasing the positive experiences of customers who have already embraced Meesho. Their testimonials demonstrate Meesho’s consistent ability to deliver products of outstanding quality at remarkably affordable prices.
Through this campaign, Meesho aims to break the association between good quality and high prices. By providing customers with unparalleled access to a vast selection of superior products at affordable prices, Meesho sets a new standard for online shopping in India.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
