Hollywood
Gear up Christopher Nolan’s fans, Oppenheimer begins advance booking and shows are getting full in India
Mumbai: Christopher Nolan’s historical epic ‘Oppenheimer’, an exploration of the atomic bomb during World War II, is preparing for a massive global premiere on 21 July. With the excitement on the shore, Universal Pictures and the makers of the film are striving to open advance booking across IMAX theatres in India. Specifically made for the grandeur of the IMAX screens by Nolan, the early hype and the buzz it seems to garner will lead this new venture to break box office records.
Nolan is considered the “grandfather” of the modern IMAX phenomenon, considering how he has championed the format of IMAX. And now he is all set to bring this iconic feature film to the screens of IMAX, announcing the commencement of the pre-bookings. The cinematic world waits with bated breath for the unveiling of ‘Oppenheimer’ including the legend Tom Cruise who has elevated this movie and expressed his excitement for the same.
The film is an adaptation of the book American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer, written by Kai Bird and the late Martin J. Sherwin. The trailers for Nolan’s movie have already been published, revealing its breathtaking graphics and equally impressive cast, along with inventive vision of the director. Being focused on Cillian Murphy, who plays the title character, J. Robert Oppenheimer, the film’s impressively assembled ensemble also includes Emily Blunt, Matt Damon, Florence Pugh, Benny Safdie and Robert Downey Jr.
Nolan’s most awaited biopic feature, Oppenheimer is set to fly into theatres smack-dab, on 21 July across all IMAX screens across India. Known for his Hollywood blockbusters with complex storytelling, Nolan has won hearts already on a national scale – releasing the suspense thriller documentary in Hindi as well for audiences all over India!
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
