Media agencies
Vivanta partners with By Design to launch their newest property in Jammu
Mumbai: Vivanta, owned by Indian Hotels Company Ltd., has associated with By Design (formerly IBD), a creative agency to launch their new property in Jammu, the winter capital of Jammu & Kashmir. By Design has worked on the entire creative strategy for Vivanta Jammu, City Centre to create strong brand awareness and subsequently encourage bookings.
With its recent advances in renovation and its unique distinction in the city, Vivanta Jammu, City Centre puts you right in the heart of Jammu. It boasts of 90 well-appointed rooms and suites, four banquet halls and can accommodate up to 500 guests.
By Design has been associated with the Taj Group of Hotels, including their brand Vivanta, for over two decades now and has handled the entire creative communication for properties like Taj Exotica Resort & Spa Maldives, Taj Exotica Resort & Spa Maldives, Taj Land’s End, Taj 51 Buckingham Gate Suites and Residences, St. James’ Court, Vivanta Miramar Goa, Vivanta Sikkim Pakyong, Vivanta Meghalaya Shillong and many more!
“As the name suggests, Vivanta Jammu City Centre is strategically located in the city centre, a short driving distance from the airport as well as all major tourist attractions and commercial districts. By Design we are well-versed with our brand and what it needs and we are confident that with their strategic and creative inputs, we will be able to appeal to our target audience,” said a spokesperson from the Vivanta Jammu City Centre team.
By Design CCO & founder Rahul Gupta expressed his excitement about the launch of Vivanta Jammu, City Centre, stating, ” Through our partnership with Vivanta Jammu City Centre, we aim to create a space that embodies the bold new vibe of this remarkable city. Our design approach highlights the blend of contemporary luxury and local craftsmanship reflected in the property and pays homage to Jammu’s heritage through a truly immersive experience for guests. We are thrilled to have been associated with the brand for this launch and look forward to all that is in store.”
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
