Brands
L’Oréal Paris partners with Yuvaa for ‘You Grow Girl!’
Mumbai: L’Oréal Paris, a global leader in beauty and cosmetics, has joined forces with Yuvaa, an impact-driven youth media organization, and Navya Naveli Nanda, an entrepreneur, to launch an exciting pan India roadshow titled “You Grow Girl!” The initiative aims to empower and engage young individuals across India, commencing with St. Xavier’s College.
“You Grow Girl!” is set to embark on a transformative journey, activating 25 esteemed colleges which includes renowned institutions across seven cities in India like MICA, Hansraj College, Presidency College, NMIMS Bangalore, and TISS amongst others. The roadshow that was flagged off on 28 June will conclude in Kolkata on 4 August.
This initiative seeks to make an indelible impact on the lives of thousands of young people, offering them a platform for personal and professional growth. During the roadshow, students will have the unique opportunity to interact with Nanda, who will share valuable insights from her experiences and journeys as a young entrepreneur. Through engaging sessions, participants will explore various avenues including entrepreneurship, mental health, gender equality, career guidance, and more.
Speaking on the occasion, Nanda said, “I am extremely delighted to lead this remarkable collaboration between Yuvaa and L’Oréal Paris, dedicated to empowering women and fostering inclusivity. It brings me immense joy to engage with students nationwide, sharing my experiences and offering a fresh perspective. Together, through this initiative, we aim to inspire young minds to embrace their inherent value and equip them with the wisdom to flourish in every facet of life. Moreover, I truly believe that the StandUp module will further enable these young women to fight street harassment.”
L’Oréal Paris has a long history with women’s empowerment, boosting their self-confidence and helping them realize their worth. In addition to empowering conversations, L’Oréal Paris will conduct a comprehensive training module on safety and combating street harassment. This module is a part of their initiative called “Stand Up,” which equips young people with practical tips and strategies to respond effectively in situations of street harassment.
L’Oréal Paris general manager Divya Reddy Shah, expressed her enthusiasm for the partnership, saying, “At L’Oréal Paris, we are committed to empowering young individuals and providing them with the tools they need to succeed. Through our collaboration with Yuvaa and Navya Naveli Nanda, we are stepping up to create spaces that encourage young women to embrace their potential and make a positive impact in society. We also look forward to enabling these young women with the StandUp training to ensure that they are well versed with the defence techniques to protect themselves against street harassment. We are excited about the meaningful conversations and experiences that await us on this incredible journey.”
The “You Grow Girl!” roadshow signifies the commitment of L’Oréal Paris, Yuvaa, and Navya Nanda towards the holistic growth and empowerment of young individuals in India. Together, the partnership aims to inspire, uplift, and equip the youth with the necessary skills and knowledge to thrive in today’s dynamic world. The pan India roadshow for “You Grow Girl!” is set to commence on 4th July, promising an enriching experience for all participants.
Yuvaa’s CEO Kevin Lee, shared his excitement about the collaboration, stating, “Yuvaa’s roadshows have always been our way of listening to young people on the ground and giving them opportunities to express themselves. Teaming up with Navya and L’Oréal Paris to empower young women and foster their potential is truly exhilarating. Over the past four years, we have engaged with over 10,000 young people on our roadshows, and we eagerly look forward to the meaningful thoughts, conversations, and experiences that lie ahead over the next two months.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
