Brands
MYOP perfumes: Customisation, quality, and sustainability in harmony
Mumbai: Make Your Own Perfume (MYOP), an innovative perfumery brand, has transformed the fragrance industry by offering high-quality scents that are accessible and affordable to the Indian market. With a strong commitment to reinvention, MYOP provides a diverse range of fragrances that can be customised and personalised, catering to individual preferences at an affordable price point. The brand’s unwavering dedication to delivering exceptional quality sets MYOP apart. Not only does MYOP prioritise personalised perfumery, but it also demonstrates a strong devotion to sustainable practices.
MYOP’s commitment to exceptional quality is reflected in its meticulously crafted fragrances. Using the finest ingredients sourced from around the world, MYOP creates one-of-a-kind scents that exude elegance, charm, and a distinct character. The brand’s dedication to delivering an unforgettable olfactory experience has garnered the trust and admiration of fragrance enthusiasts.
In addition to its remarkable fragrances, MYOP offers customers the exclusive “MYOP fusion” option, allowing them to blend multiple fragrances and create their desired scent. This unique customisation feature empowers individuals to craft a fragrance that perfectly suits their preferences. Moreover, MYOP’s fragrances are specially designed to withstand the Indian weather, ensuring exceptional longevity.
Driven by its commitment to personalised and enduring fragrances, MYOP has experienced rapid growth, expanding to 25 retail outlets and establishing an online store as of February 2023. This success can be attributed to the brand’s ability to resonate with customers and provide unparalleled innovation and craftsmanship.
CEO and founder, Rayhan, emphasised the profound impact of perfumes, stating, “At MYOP, we understand that fragrances go beyond being mere scents in bottles. They have the power to awaken our senses, evoke emotions, and symbolise cherished moments. That’s why we strive to create exceptional products and experiences that are as unique as the individuals who wear them.”
MYOP invites fragrance enthusiasts and individuals seeking an immersive experience to explore their range of perfumes and discover the transformative power of scents. Through artistry, innovation, and passion, MYOP has established itself as a trailblazer in the perfumery industry.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
