iWorld
OMTV unveils new campaign #AppSahiSochSahi
Mumbai: OMTV, the leading spiritual OTT platform, today announced the launch of the new campaign #AppSahiSochSahi. The OTT platform has made a mark in a short span of time and is known to spread awareness regarding Indian Santan culture and foster a positive mindset among its viewers.
Our philosophy plays a crucial role in shaping our experiences and overall well-being in today’s fast-paced and interconnected world. Keeping this in mind, OMTV has embarked on this new journey and, through this hashtag, will be encouraging individuals to embrace a positive and constructive way of thinking. This movement aims to empower people to cultivate a healthy mindset and enable them in making informed decisions regarding their personal and professional lives.
OMTV Founder & MD Nitin Jai Shukla said, “Right from the inception, OMTV’s aim has been to inspire individuals to adopt a positive mindset by focusing on solutions, growth, and gratitude. We believe that by encouraging positive thoughts, individuals can overcome challenges, foster resilience, and lead happier & more fulfilling lives. With this thought, we are kick-starting this campaign and will be leveraging the power of technology and social media to spread this message”.
OMTV has been a pioneer in the spiritual OTT space, and its entire content programming is specifically curated to instil positive thinking, building self-awareness and empathy in the minds of its viewers. The focus has always been on showcasing clean content that will motivate viewers to be a better version of themselves. The content presented by OMTV is intended to evoke Garv (pride) or propagate Gyaan (knowledge). They are taking the same approach to the next level with this new campaign which suggests that if you are consuming informative and rich content and are on the right path, your thinking will also be positive.
A vital aspect of the #AppSahiSochSahi movement is cultivating self-awareness and empathy. Soon we will have an AI-generated feature on the App where one can ask questions to Krishna and the answer will be according to Gita teachings. Hence, by promoting self-reflection and introspection, OMTV aims to help individuals develop a deeper understanding of their thoughts and emotions. This heightened self-awareness can improve communication, interpersonal relationships and result in a more compassionate society.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
