Account
Grapes wins PR mandate for Maxperience
Mumbai: Grapes, an integrated communication agency, has won the public relations mandate for Maxperience, an experiential marketing agency. The partnership aims to design robust communication strategies to enhance brand presence across the length and breadth of the industry.
Maxperience comes with the proficiency to create an immersive experience for the audience with the help of end-to-end experiential marketing strategies. Through this collaboration, the brand strives to echo its expertise of marketing with the help of the communication ability of Grapes.
As part of the mandate, Grapes will focus on forging Maxperience as an ingenious agency fueling the experience of the audience. It will oversee the entire brand messaging, profiling, communication execution to showcase the brand as an industry leader in the sector. The PR mandate will be aimed at strengthening the top of the mind recall value of the brand amongst the stakeholders.
Maxperience co-founder Arvind Balan said on the PR mandate win, “The team at Maxperience consists of a bunch of passionate, young & adventure enthusiasts and comes with extensive knowledge of experiential market. Collaborating with Grapes was a conscious idea as we wanted someone who could understand and align with the ethos of our brand to resonate it in their core messaging.”
“Experiential market is a dynamic industry and in a country like India where people seek opportunities to get associated with adventurous sports, this brand has a lot of potential. By getting Maxperience on board, we are ready to embark on the journey of crafting compelling narratives to innovatively communicate the proposition of the brand to a mass audience”, said Grapes co-founder & CEO Shradha Agarwal.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
