Brands
Popeyes arrives in Hyderabad: Famed US fried chicken giant brings its Cajun flavour to India’s City of Pearls
Mumbai: Jubilant FoodWorks Limited, India’s largest foodservice company, joyfully announces the inauguration of Popeyes, the iconic US fried chicken titan, in the culturally rich and dynamic city of Hyderabad. With a robust legacy nearing half a century, Popeyes has firmly positioned itself as a global phenomenon, enchanting palates and earning loyal followers across the world.
The brand’s spectacular debut in India began with the launch of its flagship restaurant in Bengaluru, and was quickly followed by a triumphant spread in Chennai, Manipal, and Coimbatore. The brand’s advent in Hyderabad signals yet another significant achievement, highlighting its rapidly growing appeal and fandom among fried chicken aficionados throughout the southern Indian territories.
“We are overjoyed to bring Popeyes to the energetic heart of Hyderabad, fifth city for the brand in South India”, shared Jubilant FoodWorks Limited CEO and MD Sameer Khetarpal. “Citizens of Hyderabad can now enjoy the bold Cajun flavours of fried chicken, burger (sandwich) in a brioche bun and French fries at the first store in Asian Satyam Mall. Seeing the lines outside the restaurant, we are humbled by the response that we are getting, motivating us to launch 30-35 stores in this year.”
Since its establishment in 1972, Popeyes has mesmerized global audiences with its authentic New Orleans-style culinary masterpieces, featuring the renowned fried chicken and signature chicken sandwiches. Nestled in Satyam Mall, Ameerpet, the inaugural Popeyes outlet in Hyderabad is primed to swing its doors open on 12 July, inviting patrons to immerse themselves in the tantalizing allure of Cajun-infused cuisine.
The meteoric success of Popeyes is attributed to its meticulous hand breading, battering, and marinating of locally procured fresh chicken for a full 12 hours in distinctive Cajun seasonings – a classic fusion of cayenne pepper, garlic, onion, black and white pepper, and celery, guaranteeing a truly memorable gastronomic adventure with each bite.
Popeyes India executive vice president and head of business Gaurav Pande added, “We are extremely happy to see how our iconic Louisiana-style fried chicken and signature Cajun flavors have struck a chord with the Indian audience. Our chicken, freshly sourced, freshly prepared and marinated over 12 hours, showcases our dedication to providing our customers with dishes that are flavourful to the very last bite. We are eagerly looking forward to serving our guests in Hyderabad and creating a memorable experience and loyalty for Popeyes that exists worldwide.”
The Popeyes India menu showcases the globally acclaimed Chicken Sandwich, along with a plethora of fried chicken selections that are freshly obtained, antibiotic-free, and devoid of any added MSG. To complete the gastronomic ensemble, the menu also offers balanced meal choices like Rice Bowls and Wraps, including vegetarian options, ensuring a holistic Popeyes dining experience for all patrons. The brand has set a benchmark for its consumers with its iconic Hot & Messy Range, which is its signature fried chicken coated in flavourful sauces with Smoky Pepper and Sweet Chilli flavours. This unique offering continues to be a delightful choice for all the Indian guests.
Popeyes has gained a reputation for its bustling queues and palpable anticipation during the unveiling of new outlets. The brand’s unwavering dedication to quality, innovation, and audacious flavors has cultivated a devout fan base, who eagerly anticipate each fresh Popeyes location. As Hyderabad embraces Popeyes, it is predicted that the city’s food lovers will join the ranks of these devoted fans, ready to savour the brand’s distinct flavors and culinary prowess.
Popeyes has made its menu available at fingertips with its dedicated app (for Android and iOS) and mobile website (www.popeyes.in), facilitating home-based gastronomic indulgence. Jubilant FoodWorks Limited has established its own delivery fleet, fully equipped with e-bikes to ensure a seamless, zero-emission delivery of the Popeyes experience.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
