Brands
Bisk Farm expands Tiffun Slice range with Ghee-enriched Desi Cake launch
Mumbai: Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food has announced the launch of its latest offering – Desi Cake, an addition to the popular Tiffun Slice Cake range. The introduction of Desi Cake reinforces the brand’s position as a leader in the biscuit & bakery industry, setting new benchmarks for unique and innovative products. This remarkable addition to their range of delectable treats comes enriched with the nutritional goodness of superfood Ghee.
Ghee has been a staple in every household in India for centuries. By infusing Desi Cake with this nutritious component, Bisk Farm ensures that consumers not only savour a delicious delight but also enjoy the added advantages of this traditional superfood. With the launch of this delightful cake variant, Bisk Farm aims to capitalize on the growing demand for unique and traditional flavours.
The Tiffun Slice Cake range offers a variety of flavours, including Mawa, Litchi, Pineapple, Fruit Fusion, Butter Scotch, Chocolate, and Veg.
Commenting on the launch of Desi Cake, SAJ Food MD Vijay Kumar Singh said, “We aim to capture the essence of Indian flavours while providing a delightful experience that resonates with the evolving preferences of our customers. We are confident that the Desi Cake will become a beloved choice for consumers seeking a perfect blend of taste and nutrition.”
He further added, “We are focusing on expanding our market presence in various bakery categories, including biscuits, cakes, rusks, and wafers, to achieve rapid growth, and we believe that this unique addition to our product portfolio will significantly contribute to our growth in the Cake category.”
Bisk Farm’s latest offering will be available in SKU of 50 gms priced at Rs 20 and is available at all General trade and Modern trade outlets.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
