Brands
Ofis Square signs Shraddha Kapoor as brand ambassador
Mumbai: Ofis Square, an Indian coworking and managed workspace solutions provider, has partnered with actor Shraddha Kapoor, as the first-ever celebrity brand ambassador in the coworking industry.
With the tagline ‘Future Works Here’, Ofis Square introduces a Bollywood celebrity as its brand ambassador in the flexible workspace sector, potentially redefining how flexible workspaces in India are perceived and marketed.
Speaking on this occasion, philanthropist, humanitarian and Ofis Square’s promoter, Saroj Mittal expressed enthusiasm for the partnership, saying, “We are thrilled to welcome Shraddha Kapoor to the Ofis Square community! Her journey as an accomplished actress and influential personality resonates with the spirit of innovation that defines Ofis Square.”
“While celebrities have traditionally endorsed commercial and glamorous industries, we aim to break stereotypes and bring coworking into the mainstream through this partnership. With her support, we aim to deepen our market reach, empowering India’s entrepreneurs and startups as we establish our brand as a frontrunner in this fast-evolving workspace industry,” added Mittal.
Kapoor stated, “I am thrilled and proud to represent Ofis Square, one of India’s most vibrant workspaces. As an artist myself, it is indeed inspiring to see how Ofis Square stands out as a place where creators and entrepreneurs can truly thrive with access to spaces designed to inspire and empower.” She added, “I hope I can bring my energy and passion to this brand. Together, we aim to set a new benchmark for India’s ambitious business community.”
The flexible workspace provider aims to redefine coworking, marking a shift in the sector and highlighting Ofis Square’s vision for the future of work. Ofis Square also plans an aggressive expansion, aiming to introduce 10 million square feet of workspace across India in the coming years.
As India’s economy grows, it will be interesting to see how Ofis Square, with Shraddha Kapoor as its new brand face, advances in the coworking sector. This collaboration is expected to bring renewed energy to the market.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
