Applications
Qila and Blocktech Brew join forces to drive Web3 adoption across industries
Mumbai: Qila has announced a strategic partnership with Blocktech Brew to accelerate the adoption of Web3 technologies across various industries. By combining Qila’s expertise in Web3 infrastructure with Blocktech Brew’s innovative blockchain development solutions, this partnership will promote the deployment of private networks, cryptocurrency tokens, and sector-specific Web3 applications.
The collaboration aims to make blockchain technology more accessible, scalable, and secure for companies, driving digital transformation across sectors such as finance, healthcare, and supply chains. Qila will focus on delivering robust Web3 infrastructure and streamlining application implementation, while Blocktech Brew will develop industry-specific Web3 applications tailored for various use cases.
Qila, Founder, Siddharth Ugrankar stated, “The primary goal of this collaboration is to hasten the adoption of Web3 technologies by sectors in need of private permissioned networks. This collaboration between the two companies will make the Web3 platform easier to approach and open it up as an avenue for digital transformation for companies that are blockchain-ready.”
The partnership aims to simplify the complexities of blockchain technology, providing businesses with solutions that integrate seamlessly. Qila’s ARK and ARK+ platforms, which feature multi-tenanted architectures and managed networks, will be upgraded with Blocktech Brew’s advanced blockchain expertise, allowing companies to deploy blockchain applications with minimal infrastructure investment.
The joint initiatives will include case studies demonstrating successful private network and cryptocurrency token applications across various industries, showcasing real-world examples for companies considering Web3 adoption. This will help to increase penetration of Web3 applications in the market as sectors align with blockchain-based solutions.
Blocktech Brew, CEO, Sukhchain Singh Gill added, “Some joint initiatives are already at the door of this partnership. Both firms will establish a chain of case studies that present successful private networks and cryptocurrency token use cases across a range of different industries. Not only does this show our capabilities, but it also offers real-world case studies for clients when they consider adoption in Web3 technologies.”
Unlike most collaborations that focus solely on technology or application, Qila and Blocktech Brew offer a more integrated approach, combining technological expertise with practical application to foster Web3 growth. This partnership positions both companies ideally to capture market share and lead the way in the evolving blockchain industry.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
