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FairStreet Sports (FSS) and OTB Strategy collaborate for MotoGP activations in India
Mumbai: OTB Strategy, a leading marketing agency renowned for its expertise in marketing and advertising, promotion, and community building is delighted to announce its collaboration with FairStreet Sports (FSS), a prominent race promotion company based in Noida, for a series of exhilarating multi-city activations for MotoGP Bharat in India. This partnership aims to enhance the reach of MotoGP, engage motorbike enthusiasts, and create an unforgettable experience for fans across the country.
OTB Strategy, renowned for its expertise in Marketing and Advertising, promotion, and community building, will play a pivotal role in executing a comprehensive marketing campaign. The agency’s vast experience and strategic approach will help create widespread awareness, excitement, and engagement for MotoGP Bharat events in India.
The multi-city activations will take place in nine major Indian cities, namely Ahmedabad, Kochi, Bangalore, Pune, Mumbai, Goa, Jaipur, Chandigarh, and Delhi NCR. Each city will witness an array of thrilling activities, including mall activations, community-building initiatives, and engaging promotions, all geared towards fostering a deep connection between MotoGP and motorbike enthusiasts in India.
Through this partnership, OTB Strategy and FSS aim to unlock the immense potential of the Indian market for MotoGP Bharat, recognizing the growing passion for motorsports and the enthusiasm of the Indian audience. The collaborative efforts will ensure that MotoGP Bharat reaches a broader audience, attracts new fans, and establishes a strong fan base in India.
OTB Strategy CEO Abhishek Sharma shared his thoughts on the partnership, saying, “We are thankful to be associated with FairStreet Sports for this groundbreaking initiative, and even during the launch we did the Bikers ride and have been happy to work with FairStreet since a year now. City Tour Activation shall bring in a lot of excitement, where there will be a bikers road show, stunt shows, rock concerts, influencers and of course an opportunity to win/get tickets for the MotoGP Bharat on 22, 23 and 24 September’2023.”
“We look at a larger and longer association with MotoGP Bharat. Our team is eager to leverage the marketing prowess to promote MotoGP Bharat and build a vibrant community of motorbike enthusiasts across India. Together, we aim to redefine the MotoGP experience and bring it closer to the hearts of Indian fans.”, added Sharma.
OTB Strategy Sports director Ajitabh Rajan quoted, “This is for the first time MotoGP is coming to India and is a matter of great pride for all of us and especially for the sports fraternity. We, as OTB Strategy are committed to delivering an exhilarating experience to all sports lovers and the biker’s community. We thank FairStreet Sports for their trust in us. The way we have been working since the beginning and the Launch ride, we shall continue to do our best.”
OTB Strategy and FairStreet Sports (FSS) are poised to revolutionize the MotoGP Bharat experience in India through their combined efforts. With a strategic focus on marketing and advertising, promotion, mall activations, and community building, the partnership aims to establish MotoGP Bharat as a premier motorsport in the Indian market.
FairStreet Sports chief operating officer Pushkar Nath Srivastava expressed his excitement about the collaboration, stating, “We are thrilled to join forces with OTB Strategy for these multi-city activations. Their expertise and strategic approach align perfectly with our vision of expanding the reach of MotoGP Bharat in India. We believe this partnership will create unforgettable experiences for fans and ignite a new era of motorsports enthusiasm in the country”.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
