Brands
Wrangler partners with SOCIAL for a nationwide live music series
Mumbai: Wrangler, the iconic global denim brand, has teamed up with SOCIAL, India’s popular urban hangout destination, to launch a series of co-branded musical events across six major cities in India. Running from October to December 2024, the events will bring together top local rap and hip-hop artists to deliver electrifying performances, creating an immersive and energetic experience that embodies the adventurous and creative spirit of both brands.
The partnership aims to boost brand visibility, merging Wrangler’s rugged identity with SOCIAL’s urban vibe. Each event promises dynamic brand activations, live music, and exclusive co-branded merchandise that will resonate with young consumers seeking authentic cultural experiences. The events will feature interactive elements, such as game tables, photo booths, and immersive LED displays that reflect Wrangler’s adventurous ethos.
The exclusive licensee of Wrangler in India, ace turtle CEO, Nitin Chhabra expressed his enthusiasm: “At Wrangler, we always strive to connect with our consumers in new, authentic ways. Partnering with Social was a natural fit, as both brands resonate strongly with India’s youth. This collaboration blends fashion, music, and culture in a way that reflects the energy of our audience and reinforces Wrangler’s iconic status.”
Impresario Entertainment & Hospitality Pvt Ltd, chief growth officer, Divya Aggarwal added, “At SOCIAL, we craft immersive experiences through brand partnerships that bring our communities closer together. Our collaboration with Wrangler fuses music, fashion, and culture in a way that truly resonates with our audience. Together, we’re bringing to life the adventurous spirit and urban creativity both brands stand for.”
The series kicked off at Chandigarh SOCIAL on 18 October and will continue at Saket SOCIAL, Delhi on 27 October. Upcoming events will be held at antiSOCIAL, Mumbai on 16 November, FC Road SOCIAL, Pune on 29 November, Koramangala SOCIAL, Bengaluru on 1 December, and conclude at Mindspace SOCIAL, Hyderabad on 14 December.
Collective Artists Network co-founder & chief revenue officer, Sudeep Subash noted, “We’re excited to partner with Wrangler and Social to curate a series of vibrant events that seamlessly blend fashion, music, and cultural expression. Together, we aim to craft moments that inspire and connect communities through shared passion and creativity.”
The events will not only showcase live music but will also offer adventure-themed storyboards, exclusive branded menu items, and opportunities to win gift vouchers, deepening attendees’ connection to Wrangler’s bold lifestyle.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
