Brands
Viacom18 Consumer Products collaborates with Point Cove
Mumbai: Viacom18 Consumer Products, the consumer merchandising and licensing arm of Viacom18, collaborates with Point Cove, California Clothing Company to introduce a playful range of apparel for kids aged 3-14 years.
This partnership marks a significant milestone, as MTV extends its iconic franchise into the kids’ portfolio for the very first time in India. Offering a collection that features bright and playful colours embodying the spirit of MTV, the officially licensed SS’23 collection will be available at a starting price of Rs 299 on Ajio.com and at over 500 Reliance Retail stores, including Trends and Trends Junior.
With the theme revolving around ‘Play, Pause, Rewind’, the collection brings together MTV’s quirky imagery, bold graphics, and vibrant colours with Point Cove’s commitment to quality, comfort and impeccable craftsmanship to life.
Speaking on the launch of the MTV x Point Cove Kids collection, Viacom18, business head, Consumer Products, Sachin Puntambekar said, “We are delighted to partner with Point Cove and introduce MTV’s first-ever kids’ collection in India. This collaboration allows us to extend the magic of MTV to a younger generation. Together with Point Cove, we aim to give fans an exciting range of products that encapsulate the essence of MTV and express their fandom.”
Reliance Retail CMO & senior VP, Fashion & Lifestyle, Nitin Sehgal said, “We are happy to launch our licensed collaboration range, MTV X POINT COVE. This enhances our licensing partnership with Viacom 18 with a purpose to bring a differentiated assortment to customers. This curated and collaborated special edition is playful, vibrant and offers more than one reason to cheer for our fashion seeking young audience.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
