Ad agencies
Havas India brings global talent communications agency Havas People to India
Mumbai: Havas India, one of India’s fastest-growing advertising conglomerates, has announced the launch of the global talent communications agency Havas People in the country. With this move, the network brings a unique and unrivaled offering, further strengthening its growing portfolio of specialized expertise.
A full-service employer branding agency, Havas People is headquartered out of London. Its work spans every aspect of the ‘People Agenda’ – from internal communications that drive employee engagement and performance through to employer brand positioning to attract future talent. By combining data-driven insights, creative storytelling, and digital innovation, the agency creates and executes compelling employer brands that drive meaningful connections with candidates and deliver measurable business impact.
Havas People’s entry into the Indian advertising space reflects the optimism around the future of the market, despite global headwinds. The introduction of such an agency marks a first for any large-scale advertising network in India, adding the crucial service of bespoke talent communications to Havas India’s portfolio.
Havas People will become part of Havas Creative Network India, that has witnessed exponential growth on the back of acquisitions, strategic tie-ups and client wins. Havas People will add to the creative network’s repertoire that includes agencies like Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (brand design), Shobiz Havas (experiential), and Havas QED (digital) in India.
To lead Havas People in India, Havas Worldwide India chief growth officer Arindam Sengupta has been promoted to the role of managing director, Havas People India. With over 20 years of experience, Sengupta has been an integral part of Havas India since 2016. Sengupta has closely managed a diverse range of marquee clients Citroën, JBL, Harman Kardon, Tata CLiQ Luxury, Tata CLiQ Palette, Celio, Burger King, P&G, and Lionsgate Play, and has played a pivotal role in growing Havas India’s P&L through integration.
Havas People CEO Rupert Grose said, “We are thrilled to be announcing the launch of Havas People into the Indian market. Our entry into this dynamic country reflects our commitment to expanding our global footprint and connecting with diverse audiences, and it offers a plethora of opportunities to strengthen our expertise in shaping compelling employer brands. With its diverse talent pool, rich cultural heritage, and thriving business ecosystem, India provides an ideal platform for us to collaborate with organisations and unleash their full potential.”
Grose continued, “Our focus remains on empowering companies to attract, engage, and retain top talent by creating authentic employer brand experiences. We are excited to continue to partner with our existing global clients such as Haleon, Hitachi Vantara and Discover as well as working with local Indian businesses, aligning their unique employer value propositions with the aspirations of job seekers. Together, we will redefine the employer-employee relationship, fostering an inclusive and inspiring workplace culture that drives success and fuels growth.
Havas India Group CEO Rana Barua said, “India has emerged as a lighthouse market within the Havas global ecosystem. Our global leadership recognises and is deeply invested in the immense potential that the country has to offer.”
Barua elaborated, “Havas India has seen unprecedented growth in the last 5 years, completely transforming the network’s perception in the country, consequently adding us to the big league. One of the catalysts to this growth has been our constant endeavour to identify market gaps and come up with the most meaningful and innovative business solutions, which gives us the edge over other networks. This, combined with our integrated One Village philosophy and service-led solutioning, has helped us create meaningful difference to our client’s business. Launching Havas People is one more definitive step towards that. I wish Rupert, Arindam and the entire Havas People team all the very best.”
Havas People India managing director Arindam Sengupta added, “In the post-COVID world, demographic and social changes have compelled clients to radically rethink and adjust not just their consumer needs but also those of their employees – both existing and new. Today clients are faced with several challenges including talent shortage, trends like great resignation, quiet quitting, and several other deeper issues. This has led to the need to completely overhaul the employer branding space, going beyond just the transactional relationship. And that is precisely where Havas People steps in. At the core of the agency lies a simple idea – to help our clients build meaningful connections with the people who make them who they are. As a specialist agency we understand the intricacies of employer branding, and it will be our endeavour to solve complex workforce challenges for clients.”
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
