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Roombr signs on Langoor Digital to unleash the future of interactive learning
Mumbai: Roombr, the pioneer of the world’s first wall-top computer has onboarded Langoor Digital, part of LS group, a global digital marketing transformation group to help them take their product and solutions to market. Together, they are revolutionizing the way we experience videoconferencing and collaboration, turning any wall into an interactive computing screen.
Roombr has developed a revolutionary EduTech solution that is set to transform learning for students and teachers alike. Roombr is bringing a new dimension to in-person and remote classrooms with a revolutionary interactive, immersive, and integrated broadcaster that can transform teaching and learning with no constraints. Roombr is helping educators realize smarter hybrid classrooms and spark great ideas anywhere with just a push of a button.
As a part of their strategic collaboration with Roombr, Langoor will be first creating Roombr’s digital footprint through a strong brand narrative and identity. Langoor will also be supporting Roombr’s digital strategy and market creation including their web presence and go-to-market aspirations. Harnessing the power of multiple digital strategies, Langoor will be helping Roombr engage decision-makers in educational organizations across the country, further bolstering the product’s prowess.
The selection of Langoor Digital to drive this digital marketing transformation stems from their proven track record, having partnered with esteemed brands such as Unilever, Lenovo, IBM, 7-Eleven, Epson, Adobe, Wipro, TCS, Infosys, and a host of international clients.
“Partnering with Langoor is a pivotal step in Roombr’s journey to redefine interactive computing,” said Roombr CEO Satisha Naraharimurthy. “Their deep understanding of digital marketing, coupled with their ability to create visually stunning websites, perfectly aligns with our vision. Together, we will propel Roombr’s Wall top Computer to new heights and transform the way people collaborate globally.”
“Langoor is thrilled to partner with Roombr and be part of the revolution in interactive computing,” said Langoor Digital CEO Venu. “With Roombr’s game-changing technology and our digital strategies, we are poised to reshape the landscape of videoconferencing and collaboration. Together, we will bring Roombr’s innovative Wall top Computer to the world, enabling individuals and teams to connect and collaborate seamlessly.”
The collaboration between Langoor and Roombr signifies a milestone in interactive computing and video-conferencing technology. By combining cutting-edge innovation with digital marketing excellence, they are set to reshape the way we connect and collaborate, ushering in a new era of immersive and interactive experiences.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
