MAM
Corny presents Cornitos CRUSTIES
Mumbai: Cornitos, the Indian Nachos brand, has recently launched an exciting campaign titled “Cornitos Wild As You Like” through a series of captivating ads. The introduction of their new mascot, Corny the un-cooperative chimp, in an ad film released on 7 July, has been nothing short of mind-boggling. Get ready to embark on a delightful journey with Cornitos as they unveil their latest ad, “The Adventures of Corny the un-cooperative chimp,” which introduces the mouthwatering creation of Baked Snack CRUSTIES by Cornitos’ mischievous mascot, Corny.
The current Cornitos ad not only brings laughter but also showcases the incredible CRUSTIES. These funky zig-zag snacks strike the perfect balance between health and taste, being baked instead of fried. CRUSTIES are packed with delicious flavours and incredibly nutritious ingredients such as Beans, Chickpeas, and Potatoes, offering a guilt-free snacking experience. They are available in six enticing variants.
The ad storyline takes place in a research lab where Corny the Chimp seizes the opportunity to cause mischief. Playfully tossing random items into a machine while making mischievous monkey noises, Corny creates a state of panic among the researchers. Their panic quickly turns into surprise and delight when they discover a single CRUSTIES emerging from the machine. Their curiosity takes over, and they eagerly take a bite, savouring the irresistible taste of CRUSTIES. With Corny the Chimp as the mischievous mascot, Cornitos brings to life the wild and imaginative spirit behind their delectable CRUSTIES.
Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal shared his thoughts on the campaign, saying, “Currently, our brand is recognized majorly for its Nachos range. With this campaign, our aim is to construct a brand narrative that unifies the entire product lineup under a single umbrella. We aim to create an unforgettable storyline that entertains our audience while reintroducing our scrumptious CRUSTIES”.
The renowned advertising agency, Crayons, responsible for this captivating campaign, expressed their concept behind the creation of Corny the Chimp, stating, “Our objective was to disrupt the crowded snack market and captivate consumer attention through Corny’s mischievous and playful activities. We wanted to position Cornitos as a lovable brand that stands out from the competition”.
The “Adventures of Corny the un-cooperative chimp” Ad promises a delightful and mischievous journey, inviting snack lovers to experience the unique and irresistible flavours of Cornitos CRUSTIES.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
