MAM
Five audiobooks and podcasts to mark National Parents’ Day 2023
Mumbai: As National Parents’ Day draws near, it’s time to celebrate our real-life superheroes who taught us to fly even before we knew how to walk! Just like Kabhi Khushi Kabhi Gham’s famous dialogue “Zindagi mein agar kuch banna ho, kuch haasil karna ho, kuch jeetna ho, toh hamesha dil ki suno, aur agar dil bhi koi jawab na de toh aankhen band karke apni maa aur papa ka naam lo, phir dekhna har manzil paar kar jaoge, har mushkil aasaan ho jayegi, jeet tumhari hogi, sirf tumhari” resonates with our souls, our parents’ love for us echoes through the ages. This 23 July, let’s cherish the guiding light of our lives with a curated list of these Audible titles that beautifully capture the essence of parenthood and offer parenting tips for the new ones embarking on the journey, reminding us of the magic woven by their love.
Written by: Supriya Kelkar; Narrated by: Zehra Jane Naqvi
‘Ahimsa’ unfolds during India’s struggle for independence, centering around 10-year-old Anjali and her mother’s profound journey. When her mother responds to Mahatma Gandhi’s call to join the freedom movement, Anjali witnesses the sacrifices of parenthood and embraces the values of non-violent resistance, compassion, and inclusivity. When her mother is jailed, Anjali steps up, continuing her legacy and contributing to India’s fight for freedom. This poignant audiobook celebrates the unwavering love and transformative power of parenthood amidst a momentous chapter in Indian history, drawing inspiration from the real-life experiences of the author’s great-grandmother.
Written by: Preeti Shenoy; Narrated by: Priyanka Rajpal
This audiobook is a delightful collection of true anecdotes. Written with a style that has engrossed readers worldwide, it strikes a chord with anyone who has experienced the joys and challenges of raising children or hold dear memories of their own youth. ‘Love a Little Stronger ‘ reminds us to cherish life’s smallest moments and love with greater strength, making it a must-read for parents and anyone touched by the magic of childhood.
Written by: Chitra Banerjee Divakaruni; Narrated by: Deepti Gupta
‘Queen of Dreams,’ is a story of mothers and daughters, their love and cultural identity. It is the tale of Rakhi, a talented painter and devoted single mother who juggles a creative block, raising her daughter by herself, and saving the Berkeley teahouse that she co-owns with her best friend, Belle. A national tragedy turns her world upside down, and Rakhi loses her mother in a car accident. Tune into Audible and listen to this touching story that explores the complexities of love, and loss, leaving you captivated by the extraordinary journey of a woman unearthing the secrets that shaped her identity as she embarks on the path to confront her fears.
Written by: RamG Vallath; Narrated by: Sanyam Sharma
Here’s to embarking on a parenting adventure like never before. In this audiobook, join Ramgopal Vallath, as he helps you discover the secret to unlocking your child’s full potential and nurturing their unique abilities. With inspiring stories from his own upbringing and encounters with countless parents, you’ll gain invaluable insights and common guidelines to conquer any challenge that comes your way. With expert advice and touching anecdotes, you’ll be well-equipped to navigate this thrilling roller coaster ride of parenthood!
Pumped Up Parenting | The Best Advice that NO ONE ELSE GIVES YOU about Raising Kids in Today’s World
Written by: Celia Kibler
Buckle up, parents! Being a mom or dad is no easy feat; it’s an exhilarating adventure filled with questions, mysteries, and unexpected twists, but fear not when the ‘Pumped up Parenting’ podcast is here. Led by Celia Kibler, a family and relationship-empowerment coach, this podcast spills the beans on everything you need to know about parenting, even the stuff you didn’t know you needed to know! So tune in to Audible and get ready to laugh, learn, and embrace the incredible rollercoaster ride of parenthood with Celia and her expert squad.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
