MAM
Eveready unveils digital film ‘Hero Banne Ka Power’
Mumbai: Eveready Industries India Ltd., the market leader in the Flashlights category and the dominant player in the Battery-Operated segment has launched its powerful digital film, ‘Hero Banne Ka Power’ featuring Eveready BOOMLITE DL 85, India’s fastest charging rechargeable torch. This compelling film highlights the Boomlite torch’s innovative and exceptional capabilities and celebrates everyday heroes.
The newly launched Eveready film shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches. It tells the tale of two boys immersed in a game of cricket as the sun is about to set. One of them takes a powerful shot, propelling the ball into a dark forest. With no light available, another boy expresses his reluctance to retrieve the ball. In a moment of empowerment, a determined girl, whom the boy did not allow to join the fun earlier, stands up and confidently embarks on a quest to rescue the lost ball using the Eveready rechargeable torch. For her, light is the only might that matters. Guided by the torch’s unwavering beam, the girl emerges from the shadows with the ball in her hand. She saves the day, armed with quick thinking and a rechargeable flashlight. The film ends with the message: Eveready, Hero Banne Ka Power (the power to become a hero). It stands for the brand’s mission of empowering and celebrating everyday heroism.
“We are thrilled to announce the launch of Eveready BOOMLITE DL 85 rechargeable torch alongside a captivating digital film, ‘Hero Banne Ka Power’. This torch embodies Eveready’s dedication to offer innovative and versatile products to our valued customers,” expressed Eveready Industries India Ltd., Sr. vice president & SBU head (Batteries & Flashlights), Anirban Banerjee. “With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives,” added Banerjee.
“Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place,” said Ogilvy CCO Sukesh Nayak.
The Eveready BOOMLITE DL 85 rechargeable torch is a trusted and powerful lighting companion, equipped with a powerful 1W beam and a 2W emergency side light for optimum brightness. It is pocket-sized for convenience and comes with four lighting modes, including a torch, auto-flasher, side light high mode, and side light dim mode, providing versatility and ease of use. Its fast-charging capability permits it to fully charge in just three hours, making it India’s fastest charging torch, based on in-house tests. Reliable for emergencies and everyday usage, it features a pen clip for easy attachment to shirt pockets and hands-free use. Flaunting ECT technology, it showcases a charging & full-charge indicator, a powerful Li-ion battery and protection against overcharging and deep discharge. The Eveready BOOMLITE DL 85 is available in vibrant colours of red, black, blue, and yellow, boasts a robust ABS plastic body and is priced at Rs 145/-, making it the most accessible rechargeable flashlight from the Eveready portfolio.
Eveready has championed the frontier of flashlights and has become synonymous with the idea of portable lighting solutions. Its range of battery-operated & rechargeable flashlights is practical, stylish, and tailored to meet a spectrum of household & outdoor needs. From the widely popular brass & aluminium battery-operated torches to a range of superior quality rechargeable torches powered with fast-charging Lithium-ion or heavy duty rechargeable batteries, Eveready flashlights are available in an assortment of shapes, sizes, colours meeting every consumer’s need at every price point.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
