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Vedanta Sesa Goa launches ‘Garv Se – Vedanta for India’ campaign

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Mumbai: On the 24th Kargil Vijay Diwas, Vedanta Sesa Goa proudly unveils its transformative campaign, “GARV SE – VEDANTA FOR INDIA,” celebrating the indomitable spirit of our courageous soldiers, who selflessly protect our nation and the nurturing embrace of Mother Earth, inspiring us all to embody the ethos of ‘Giving Back.’ The campaign runs from today until 15 August, encompassing a series of heartfelt initiatives, aiming to pay homage to the families of Kargil war martyrs and all our brave soldiers.

Kargil Vijay Diwas, observed annually on 26 July, marks the victory of our Indian troops over the Pakistani rangers after an arduous three-month-long war. To remember the valor and sacrifices of these heroes and draw inspiration from their selfless spirit, Vedanta Sesa Goa embarks on a journey of gratitude and remembrance.

Speaking on the occasion, Vedanta Sesa Goa CHRO Richa Dubey commented,” ‘GARV SE – VEDANTA FOR INDIA’ is a heartfelt expression of our collective gratitude and a commitment towards building a stronger India that embraces the essence of Vedanta i.e., harmony with nature, people and the spirit of giving back as we pay homage to our brave soldiers who epitomize the true spirit of sacrifice.”

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Campaign Highlights:

Delivering Gratitude & Respect:

During this campaign, Vedanta Sesa Goa encourages individuals to express their gratitude, respect, and love for the Kargil war martyrs and our brave soldiers. Messages, letters, emails, photos, videos, and other heartfelt expressions will be collected and shared with the families of the war heroes, conveying the nation’s profound gratitude for their sacrifices and the Bravehearts who fought gallantly.

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Inspiring Giving Back:

The campaign draws inspiration from the soldiers’ dedication to both the nation and Mother Earth. As a part of “GARV SE – VEDANTA FOR INDIA,” Vedanta Sesa Goa reaffirms its commitment to giving back to society through various initiatives and ‘Transforming the Planet for Good’.

Vedanta Sesa Goa: Partners in Nation Building

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Further activities will be unveiled during the campaign period, underscoring the company’s dedication to sustainable development and social responsibility, contributing to the growth trajectory of the country.

Independence Day Tribute

The campaign will culminate on 15 August, India’s 76th Independence Day, with a special tribute to all the heroes who fought for the freedom of the nation and those who continue to serve the country with unwavering courage.

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Vedanta Sesa Goa invites everyone to join hands in commemorating the Kargil war martyrs and our brave soldiers through this campaign. By participating and expressing heartfelt gratitude, together, we shall rise, drawing strength from the legacy of our heroes and forging an unbreakable bond with Mother Earth. Vedanta Sesa Goa continues to serve ‘Desh Ki Zarooraton Ke Liye’ to build a brighter, prosperous and ‘Atmanirbhar Bharat’ for todays and future generations.”

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Ad Campaigns

Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

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One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

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