Ad Campaigns
InsanelyGood by Swiggy launches advertising campaign
Mumbai InsanelyGood, the revolutionary grocery delivery service, launched its innovative and creative advertising campaign that is ‘not-just-good-but-InsanelyGood’. The campaign, designed to captivate consumers’ interest and reinforce the app’s commitment to delivering exceptional grocery shopping experiences, has been rolled out in Bangalore across outdoor media, digital channels, radio, and through influencer marketing.
InsanelyGood advertising campaign is strategically curated, much like the groceries it delivers, to reach and engage consumers across the city. Conceptualised and executed by the in-house creative team – the InsanelyGood Creative Studio – the campaign resonates with customers’ needs for a fresh, authentic and high-quality grocery compared to the mass-produced groceries.
The campaign highlights the extensive range of high-quality products such as chakki fresh atta, farm-fresh fruits and vegetables, small batch homemade-groceries like batters, jams, paneer, and an assortment of over 2000+ products. The vibrant creatives that reflect across platforms compel the modern consumers to rethink about mass-produced, factory-made products with greater shelf life, and shift towards an InsanelyGood experience.
Billboards that Speak Volumes
InsanelyGood’s captivating billboards are visually stunning and showcase an assortment of authentic homemade groceries not found on any other online platform, leaving a lasting impression on the passerby. These have been placed at strategic locations to grab consumer attention, while also delivering the message about fresh groceries.
Radio Ads that Tickle Taste Buds
In collaboration with renowned voices, InsanelyGood radio ads with Radio City and Radio One resonate with customers, engaging their imagination and taste buds. Carefully crafted audio experiences that not only highlight the quality and freshness of the products, but also the brand’s commitment to bringing the most authentic groceries, sourced at origin for its valued customers.
Unbeatable Social Media Presence
InsanelyGood’s social media campaign is all about building a community of food enthusiasts who seek fresh groceries that are locally sourced and truly authentic in taste and experience. Visually appealing posts feature InsanelyGood’s handpicked selection of grocery items across categories, encouraging customers to share the delectable dishes they create with these products.
Harnessing the Power of Influencers
InsanelyGood has collaborated with prominent influencers who resonate values and passion for fresh, authentic, quality food. Lifestyle influencers such as Danish Sait, Aryavcg, Disha Madan, Sonu Venu Gopal and many more are engaging their audiences and inspiring audiences to choose authentic options.
Influencers are also offering attractive offers to their followers to encourage them to sample the InsanelyGood groceries.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
