Ad Campaigns
Lowe Lintas lights up Seniors’ Lives with humorous campaign for Dr Agarwals Group of Eye Hospitals
Mumbai: Lowe Lintas, one of India’s advertising agencies, has set its sights on a fun campaign for Dr Agarwals Eye Hospital Group, an eye care chain with 150+ hospitals spread across 10 countries. The campaign, featuring Revathi and Anant Mahadevan, aims to challenge the deep-rooted societal tendency of taking senior citizens for granted, while also highlighting the transformative impact of Dr Agarwals corrective vision surgeries on their lives.
In a society where some may view our grandparents and parents as mere caretakers and advisors, Lowe Lintas takes centre stage, aiming to challenge this perception with humour and wit. Often taken for granted without considering their own aspirations and desires – from being the go-to creche option for new parents to the assumption that they will always be available for support and advice. The campaign champions the notion that age should never dim the sparkle of one’s aspirations.
Commenting on the campaign, Dr Agarwals Group of Eye Hospitals CMO Ayushman Chiranewala said, “The importance of fun in old age cannot be overstated. It translates to their emotional well-being, which relies largely on their quality of life. And nothing hampers the quality of life than poor eyesight. By restoring vision, we also enable them to gain back their positive outlook on life. This message has been carefully crafted by Lowe Lintas, and we really do believe that ‘what you see and what you don’t should be your choice.”
The campaign takes a stand against this prevailing mindset, urging society to recognize that being a senior citizen does not mean life should be devoid of personal aspirations and dreams. Leveraging this powerful insight, the films created by Lowe Lintas beautifully portray the positive impact of corrective vision surgeries on the lives of senior citizens. The message truly depicts the narrative of being able to live your life to the fullest.
Sharing his thoughts about the campaign, Lowe Lintas Bangalore executive director, head of creative, Arpan Bhattacharyya said, “Old people want to have fun just as much as youngsters. But often, weak eyesight holds them back. Dr Agarwals corrective vision surgeries offer them a new lease on life and let them enjoy old age on their own terms. Using the delightful pairing of Revathi and Anant Mahadevan, we wanted to deliver this message in a way that empowers senior citizens and opens their eyes to the possibilities out there.”
Dr Agarwals Group of Eye Hospitals is one of the largest networks of eye hospitals in India and Africa. In their mission to battle blindness, they have been constantly investing in the most advanced technologies, building world-class infrastructure, and relentlessly working towards offering holistic eye care for everyone. With more than 500 Ophthalmologists in 150+ hospitals, Dr Agarwals services extend across everything ocular.
Their campaign is now live on all online and offline platforms.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
