Ad Campaigns
Relispray tackles pain point of gamers with new campaign by PivotRoots – a Havas Company
Mumbai: Relispray, the household brand in India known for its pain relief spray, has announced the launch of its latest campaign, #ReviveWithRelispray, powered by one of India’s leading digital marketing and communications agency, PivotRoots – a Havas Company. Relispray’s new campaign aims to spread awareness about pain and injury management among gamers.
Through this campaign, keeping in mind the physical demands of gaming and the increased likelihood of gaming-related injuries, Relispray aims to revolutionize the gaming community’s approach to health and well-being. With the increasing popularity of gaming in India, avid gamers often spend prolonged hours honing their skills, leading to injuries such as gamer’s thumb, gamer’s neck, and carpal tunnel syndrome. These injuries can become chronic if left unaddressed.
India is one of the fastest-growing gaming markets worldwide, with more than 400 million individual gamers. To effectively engage this diverse set of audience, Relispray teamed up with PivotRoots- a Havas Company and Streamo to collaborate with top influencers from the world of gaming. These influencers play a crucial role in engaging their follower base as they have the power to influence opinions and purchasing decisions within the gaming community through live streams, reviews, tutorials, and gameplay tips.
“As a brand inspired by the spirit of sportsmanship and the unwavering passion it ignites, over the years, Relispray has been a trusted solution for pain relief for sports lovers and avid gamers,” said Midas Care Pharmaceuticals Pvt. Ltd. director Shivangi Gupta. “However, we recognize the dedication, time, and physical involvement that gaming and e-sports demand. Through our latest awareness campaign, we aim to nurture the gaming community by starting a ‘gameolution’ — a revolution that prioritizes the health and well-being of gamers.”
Commenting on the campaign’s strategy, PivotRoots- a Havas Company VP social and strategy Kapil Nair said, “We wanted to address the gaming community in a relatable and relevant manner. Gaming influencers have a significant impact on their followers, and we wanted to leverage their social influence to create awareness around gaming injuries, which are some oft-neglected aspects of gaming. The concept behind the #ReviveWithRelispray campaign revolves around the insight that prolonged gameplay can lead to physical wear and tear and that with the right care, gamers can prevent several health issues including back spasms, sore neck, muscle fatigue and more. Through this campaign, Relispray aims to provide a more comfortable and pain-free gaming experience for gamers while spreading awareness about injury prevention and management.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
