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Lokmat Media Group announces the third edition of Lokmat Social Media Awards 2023
Mumbai: Lokmat Media Group proudly presented the much-awaited third edition of the Lokmat Social Media Awards 2023, continuing its dedication to recognising outstanding work in the digital media realm. Established in 2021 by Lokmat, the annual event serves as a proactive community of influencers and enthusiasts who are committed to fostering the growth of digital influencers across the state.
The selection process for the winners was a comprehensive three-step procedure. Participants first submitted their applications to compete in the prestigious awards. Subsequently, a panel of judges evaluated the contestants, shortlisting three finalists and winners in each category. The official announcement of the competition results and the names of the exceptional winners across various categories followed suit.
As the Lokmat Social Media Awards enters its third edition, Lokmat takes pride in introducing several new and exciting categories this year. The award categories include Influencer of the Year, Rising Star, Viral Creator, Beauty, Celebrity, Comic, Dance, DIY, Education, Entertainment, Parenting, Fashion, Food, Gaming, Luxury, Macro, Micro, Finance, Music, Photography, Regional, Social Cause, Tech, Travel, Health Care, Fitness, and others.
To maintain the highest level of integrity in the judging process contestants were evaluated by an esteemed panel of independent judges, each representing the top experts in the industry. Each nominee underwent a rigorous assessment based on various criteria, such as creativity, engagement, multiplatform presence, execution, consistency, trendsetting abilities, and virality.
This year’s final jury comprises notable personalities, including Humans of Bombay founder Karishma Mehta; Nikhil Chandwani, author; Madhura Bachal, renowned Youtuber (Madhura’s Kitchen) and Krishna Prakash, chief of Maharashtra Police Force one.
The Lokmat Social Media Awards commenced with a warm welcome speech from Sunjay Awate, Editor, Lokmat, Pune. The presence of notable personalities like Punit Balan, chairperson of Punit Balan Group; Saurabh Ghadge and Karan Sonawane, Orange Juice Gang; Pravin Tarde, director and actor; and Girija Oak, actress added to the allure of the event.
The evening was further elevated by captivating performances by the incredible Mentalist Vivek Desai, as well as the talented members of the Orange Juice Gang. Their enchanting acts left the audience mesmerised, making the event truly memorable.
The event was graced by the presence of esteemed individuals, including the Title partner of the event Rahul Talele, Group CEO of Kolte Patil Developers Ltd. The event was powered by Lokmanya Society Pune, Sushil Jadhav, zonal head, while Dr Sanjay Chordiya, chairman of Suryadatta Group of Institutes, played the role of the Academic Partner. Additionally, Dr Saagar Balwadkar, director of Kings Royal Riders, played a pivotal role as the driving partner of the event.
Lokmat Social Media Awards 2023 winners list is given below with the category and the winner’s name:
The Lokmat Social Media Awards 2023 serves as a platform to honour and appreciate the remarkable efforts of digital media influencers who have left an indelible mark on the industry. Lokmat Media Group remains committed to fostering a vibrant community of influencers and enthusiasts, making significant contributions to the digital landscape.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
