iWorld
REPRESENT creates unique Reddit AMA experience for fans
Mumbai: In an industry first initiative in India, REPRESENT organizes a one-of-its-kind “Ask Me Anything” (AMA) series on Reddit, the home of thousands of communities, endless conversation, and authentic human connection. Leading artists, including Armaan Malik, Anuv Jain, KSHMR, Lost Stories, Savera, OAFF, and Hanita Bhambri, have participated in these REPRESENT-organised AMA sessions over the last six months.
With a vision to give fans direct access to their favorite artists, these AMA sessions were hosted in the popular r/india Reddit community – a community with more than 1.8 million members. During the sessions, fans had the opportunity to directly interact with their favourite artists and have their questions answered in real time – completely live and candidly. A total of six Reddit AMA sessions have been organized by REPRESENT to date, and collectively they have garnered more than 5.5 million views, and a whopping 7000 questions for the artists.
Talking about the collaboration, REPRESENT head of marketing & promotions Sidhantha Jain said, “At REPRESENT, we’ve always believed in disrupting norms, venturing beyond traditional platforms, and seeking fresh avenues to foster genuine artist-fan connections. The recent Reddit AMA series underscored the importance of authenticity and personal engagement in music marketing. The AMA interviews allowed artists not only to answer questions but also to share stories, build one-on-one relationships, as well as ensure every fan felt seen and heard. They brought a unique, personal touch to the Reddit community that transcended the boundaries of traditional media formats. Through organizing these Reddit AMA sessions, we’ve enabled our artists to connect with an audience that appreciates the meaning behind the art and relishes the opportunity to delve deeper into their favorite artists’ narratives. We’re excited to create even better experiences for redditors in the future.”
Malik’s AMA, in particular, has been one of the most popular AMA sessions in India this year, attracting over 2500 comments and 3000+ upvotes. Core to Reddit’s community of communities for over a decade, AMA sessions on the Reddit platform have firmly established themselves as a digital icon, appearing and influencing far beyond the corners of Reddit. A fan favourite of everyone from Bill Gates to India’s leading artists such as Priyanka Chopra and Ramesh Aravind, AMA sessions provide a peek behind the curtain and candid, real-time access to those who inspire, intrigue and excite.
Broadband
Excitel Broadband names Varun Pasricha as chief executive officer
Former COO steps up to lead broadband firm’s next growth chapter
MUMBAI: Excitel Broadband has elevated its chief operating officer, Varun Pasricha, to the role of chief executive officer, handing the reins to a leader who has already spent nearly eight years shaping the company’s rise.
Pasricha joined Excitel in August 2018 and has since been instrumental in building what he describes as “the most loved broadband brand in the country”. Now, as chief executive officer, he is expected to steer the internet service provider through its next phase of expansion in an increasingly competitive home broadband market.
Before his tenure at Excitel, Pasricha held senior leadership roles at Zomato, where he led sales transformation and served as business head for partner growth across India and the UAE. He oversaw the shift in the company’s advertising model from fixed ad slots to performance driven engagement, migrating more than 7,000 paying clients globally while delivering a 20 per cent upsell on the portfolio.
Earlier, at G4S India, he was senior vice president for strategic business, managing a profit and loss portfolio exceeding Rs 1,000 crore. Over two years, he grew the business by around 50 per cent while improving margins through contract renegotiations and cross selling. He also worked closely with the leadership team as vice president for strategic projects, focusing on corporate strategy, restructuring, and new business launches, including entry into last mile logistics.
His career spans strategy and operations across sectors. At Max Healthcare, he was senior manager for business strategy, working on planning and joint venture rollouts in tier II cities. He co-founded Edventure Online, an education advisory venture aimed at helping students make informed career choices. At Indus Towers, he served as senior business manager in the central strategy team, helping convert the energy vertical from a cost centre into a profit engine.
Pasricha began his career at McKinsey & Company as an analyst, building the consulting toolkit that would underpin his later operating roles.
With a résumé that blends boardroom strategy and frontline execution, Pasricha’s appointment signals continuity with ambition. For Excitel, the message is clear: the company is betting on a leader who already knows where the cables run and where the next connections must be made.
